"Family packs" are mostly a method of market segmentation. Some will use the single user license on all of the family's computers. Others will feel bad about doing so and gladly pay some more for the added peace of mind. I price my 5-user family packs at 150% of the single user license. Obviously this does not extend to businesses.
On Jan 12, 2010, at 4:45 PM, Scott Morrison wrote: > I am thinking about revamping my volume license pricing and would like to get > some perspectives. > > Currently I have a standard volume license starting with a 10% discount for 3 > licenses and working upwards in tiers. > > Currently probably 95% of my sales are single licenses and I am wondering if > my volume licensing pricing is too steep and it is encourage people in the > same house/small business to purchase one and share with others. (I don't > have a system which checks for # of licenses in use) > > > I am considering implementing a "Family pack" which would be good for members > of the same household up to 5 people at a price of 2.25 times the single > license price. > > So a few questions: > > How many people use Volume licensing and how many sell "family packs" -- and > what is the pricing scheme for either. > > Does anyone also extend the "family" pack to "small business packs" -- for > organizations <= 5 people. > > If anyone had moved from volume pricing to family packs how did that affect > sales. > > Thanks in advance for any insights/ perspectives > > Scott > > - - - Houdah Software s. à r. l. http://www.houdah.com HoudahGeo: One-stop photo geocoding HoudahSpot: Powerful Spotlight frontend [Non-text portions of this message have been removed] ------------------------------------ MacSB email guidelines: http://tinyurl.com/2g55d6 Use MacSB-Talk for off topic messages: http://groups.google.com/group/macsb-talk Yahoo! Groups Links <*> To visit your group on the web, go to: http://groups.yahoo.com/group/macsb/ <*> Your email settings: Individual Email | Traditional <*> To change settings online go to: http://groups.yahoo.com/group/macsb/join (Yahoo! ID required) <*> To change settings via email: [email protected] [email protected] <*> To unsubscribe from this group, send an email to: [email protected] <*> Your use of Yahoo! Groups is subject to: http://docs.yahoo.com/info/terms/
