Scott Morrison wrote: > I am thinking about revamping my volume license pricing and would like to get > some perspectives. > > Currently I have a standard volume license starting with a 10% discount for 3 > licenses and working upwards in tiers. > > Currently probably 95% of my sales are single licenses and I am wondering if > my volume licensing pricing is too steep and it is encourage people in the > same house/small business to purchase one and share with others. (I don't > have a system which checks for # of licenses in use) > > > I am considering implementing a "Family pack" which would be good for members > of the same household up to 5 people at a price of 2.25 times the single > license price. > > So a few questions: > > How many people use Volume licensing and how many sell "family packs" -- and > what is the pricing scheme for either. > I sell family packs of Pear Note. My family pack is $55, which is a 37.5% increase above the single price of $40. I modeled this after Apple's family packs, which are often 25-30% more than their single counterparts (then I rounded up to the next $5 increment). Around 11% of my sales are family packs at this point, though I'm sure that number varies widely depending on the customer-base. Given how many of my customers are college students, I'm actually surprised I sell so many family packs, but I'm not complaining.
Thanks, Chad Sellers Chad Sellers Useful Fruit Software http://www.usefulfruit.com/
