[Platt]
the MOQ itself was created in the fertile brain of an individual 
named Robert Pirsig, not some amorphous, fictional "collective mind."

[Arlo]
Need I remind you that the self is also a "ridiculous fiction" 
according to Pirsig. "This Cartesian "Me," this autonomous little 
homunculus who sits behind our eyeballs looking out through them in 
order to pass judgment on the affairs of the world, is just 
completely ridiculous. This self-appointed little editor of reality 
is just an impossible fiction that collapses the moment one examines 
it." (LILA)

Pirsig explains further. "This fictitious "man" has many synonyms: 
"mankind," "people," "the public," and even such pronouns as "I," 
"he," and "they." Our language is so organized around them and they 
are so convenient to use it is impossible to get rid of them. There 
is really no need to. Like "substance" they can be used as long as it 
is remembered that they're terms for collections of patterns and not 
some independent primary reality of their own." (LILA)

We see here that this "me" is a semiotic reference point, a "fiction" 
that we see as some "primary reality" but it not. As a "collection of 
patterns", the "self" is that which derives from the social level, 
through the confluence of a social individual's unique experience and 
her/his appropriation of the collective consciousness. ("These fill 
the collective consciousness of all communicating mankind. Every last 
bit of it." (ZMM))

As for the MOQ coming from Pirsig's brain, Pirsig himself is quite 
clear. "Mental patterns do not originate out of inorganic nature. 
They originate out of society."

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