Marsha quoted from Wiki on the Sophists:
Sophists are considered the founding fathers of relativism in the Western 
World. Elements of relativism emerged among the Sophists in the 5th century BC. 
Notably, it was Protagoras who coined the phrase, "Man is the measure of all 
things: of things which are, that they are, and of things which are not, that 
they are not." The thinking of the Sophists is mainly known through their 
opponents, Plato and Socrates.

dmb says:
Yes, that's how Plato saw them and that bit of slander has pretty well stuck 
ever since. But Pirsig disagrees. Near the end of chapter 29 in ZAMM he 
writes...

" 'Man is the measure of all things.' Yes, that's what he is saying about 
Quality. Man is not the source of all things, as the subjective idealists would 
say. Nor is he the passive observer of all things, as the objective idealists 
and materialists would say. The Quality which creates the world emerges as a 
relationship between man and his experience. He is a participant in the 
creation of all things. The measure of all things...it fits. And they taught 
rhetoric...that fits.
The one thing that doesn't fit what he says and what Plato said about the 
Sophists is their profession of teaching virtue. All accounts indicate this was 
absolutely central to their teaching, but how are you going to teach virtue if 
you teach the relativity of all ethical ideas? Virtue, if it implies anything 
at all, implies an ethical absolute. A person whose idea of what is proper 
varies from day to day can be admired for his broadmindedness, but not for his 
virtue. Not, at least, as Phædrus understands the word. And how could they get 
virtue out of rhetoric? This is never explained anywhere. Something is missing.
His search for it takes him through a number of histories of ancient Greece, 
which as usual he reads detective style, looking only for facts that may help 
him and discarding all those that don't fit. And he is reading H. D. F. Kitto's 
The Greeks, a blue and white paperback which he has bought for fifty cents,.. 
[...] "What moves the Greek warrior to deeds of heroism," Kitto comments, "is 
not a sense of duty as we understand it...duty towards others: it is rather 
duty towards himself. He strives after that which we translate `virtue' but is 
in Greek areté, `excellence' -- we shall have much to say about areté. It runs 
through Greek life."
There, Phædrus thinks, is a definition of Quality that had existed a thousand 
years before the dialecticians ever thought to put it to word-traps. Anyone who 
cannot understand this meaning without logical definiens and definendum and 
differentia is either lying or so out of touch with the common lot of humanity 
as to be unworthy of receiving any reply whatsoever. Phædrus is fascinated too 
by the description of the motive of "duty toward self " which is an almost 
exact translation of the Sanskrit word dharma, sometimes described as the "one" 
of the Hindus. Can the dharma of the Hindus and the "virtue" of the ancient 
Greeks be identical?
Then Phædrus feels a tugging to read the passage again, and he does so and then 
-- what's this?! -- "That which we translate `virtue ' but is in Greek 
`excellence."'
Lightning hits!
Quality! Virtue! Dharma! That is what the Sophists were teaching! Not ethical 
relativism. Not pristine "virtue." But areté. Excellence. Dharma! Before the 
Church of Reason. Before substance. Before form. Before mind and matter. Before 
dialectic itself. Quality had been absolute. Those first teachers of the 
Western world were teaching Quality, and the medium they had chosen was that of 
rhetoric. He has been doing it right all along."


See?




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