I seem to recall that the name came from "General Purpose Passenger  
Vehicle" or GP or "jeep".

Kinda like the penetrating oil, WD-40, name came from "Water  
Dispersal formulation number 40".

Godfrey

On Nov 24, 2006, at 9:10 PM, Adam Maas wrote:

> Part of the problem there is that Jeep should never have been a  
> brand in
> the first place. In fact it originated as a WW1 term for an unproven
> vehicle, although how it came to be applied to the 1/4 ton 4x4  
> truck of
> WW2 is speculation.
>
> Of course, the exact same thing has happened with Hummer (which
> originated as military slang for a HMMWV).
>
> -Adam


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