That actually came later. The earliest use was of 'untested vehicle'. 
Although the 1/4 ton truck was referred to in at least one TM as a 
general Purpose vehicle.

To make life interesting, Ford (the largest manufacturer of the original 
Willys Jeep) referred to the vehicle as model GP or GPW (G for general 
purpose, P for the 80" wheelbase and W was for Willys).

-Adam


Godfrey DiGiorgi wrote:
> I seem to recall that the name came from "General Purpose Passenger  
> Vehicle" or GP or "jeep".
> 
> Kinda like the penetrating oil, WD-40, name came from "Water  
> Dispersal formulation number 40".
> 
> Godfrey
> 
> On Nov 24, 2006, at 9:10 PM, Adam Maas wrote:
> 
>> Part of the problem there is that Jeep should never have been a  
>> brand in
>> the first place. In fact it originated as a WW1 term for an unproven
>> vehicle, although how it came to be applied to the 1/4 ton 4x4  
>> truck of
>> WW2 is speculation.
>>
>> Of course, the exact same thing has happened with Hummer (which
>> originated as military slang for a HMMWV).
>>
>> -Adam
> 
> 


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