On Wed, Jul 13, 2011 at 11:01 AM, John Sessoms <[email protected]> wrote:
> Facebook marketing was presented as all about how to use the "friend"
> request to manipulate teenagers so that your marketing message would seem to
> come from them ... whether they wanted it to or not.
>
> I'm not explaining well how manipulative I saw this. But accept that I saw
> that it required me to act in ways I felt were dishonest; using people in a
> way I would not accept to be used myself.
On Facebook, people have "Profiles." Somebody with a Profile can
become "friends" with somebody else who has a profile. Obviously,
between people, either person can propose the relationship ("send a
friend request").
Businesses are not allowed to have Profiles. Instead, they have Pages.
A person cannot become "friends" with a page. They can "like" the
page, and thereby receive updates from the page. This relationship
must be initiated by the human being, not the business.
It sounds to me like you were being encouraged to conduct business
from a Profile, rather than a Page. This is not permitted by Facebook,
and I would consider such advice unethical. But the blame goes to the
instructors, not to Facebook. Condemning Facebook because of what you
saw is like condemning email as a technology, because somebody
suggested that you become a spammer to promote your business.
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