On Mar 21, 2012, at 5:35 AM, Mark Roberts wrote: > Larry Colen wrote: >> >> I think that the single biggest thing Pentax could do to sell >> more cameras is to get them into stores where people can buy them. > > Well, yeah. But that's a little like saying the best way to become > rich is to make lots of money. It's true, but doesn't provide much > helpful information about how to accomplish the task.
Having cameras where people can buy them is a necessary, but not sufficient, condition for selling them. When it is hard for people who know about a camera to find one, that makes it almost impossible to sell one to someone that didn't already know about it. It just so happens that our local brick and mortar camera store does carry Pentax, and I just happened to overhear the salesman talking to someone about one when I was looking for my first DSLR. There is a lot that Pentax could do to make people aware that they exist. It would be interesting to see how many of Tom's students end up buying Pentax for their first DSLR. -- Larry Colen [email protected] sent from i4est -- PDML Pentax-Discuss Mail List [email protected] http://pdml.net/mailman/listinfo/pdml_pdml.net to UNSUBSCRIBE from the PDML, please visit the link directly above and follow the directions.
