High Dollar perhaps?

I think they should have kept "SMC" and added "HD" to it. Your old lenses had "SMC" coating and your new lenses have "SMC-HD" coating. Build the brand on what everybody already knows is one of its strengths, instead of starting all over.

I get the feeling that's what the K5 II represents. It's an interim place holder because Ricoh has Pentax starting all over again. I really think Pentax has gotten behind because of the sale to Hoya and the sale again to Ricoh. And they're still flailing around trying to figure out what people will want to buy.

Meanwhile Nikon, Canon, Sony, Panasonic et al have new product out there, and they're eating Pentax's lunch.

I understand there's not enough of us here at PDML to buy the numbers of cameras & lenses Pentax needs to sell in order to remain viable, so that Pentax has to attract new users. But it seems Pentax is trying to attract those new buyers by "me toing" Nikon, Canon, Sony, Panasonic ... and I just don't think that's going to work. I don't think Pentax has a future if they're always going to be a day late & a dollar short in the market.

One of Pentax's biggest selling points was VALUE - you always got more for your money. Pentax might be six months behind whatever the latest gimmick was, but when the product hit the street, it would do it better and cost you less. I don't see that happening now.


From: "J.C. O'Connell"

A new coating is cool but I agree, calling it hd is questionable. they didnt
even say what hd stands for.

-----------------
J.C.O'Connell
hifis...@gate.net
-----------------

-----Original Message-----
From: pdml-boun...@pdml.net [mailto:pdml-boun...@pdml.net] On Behalf Of
Bruce Walker
Sent: Monday, September 10, 2012 7:00 PM
To: Pentax-Discuss Mail List
Subject: Re: Pentax announcements official

I don't think a lens coating replacement for SMC was on anyone's list, was
it?

But why oh why did they call it HD? Is this some marketing dweeb's
clever idea to get people to see HD in more places on the equipment


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