On 9/11/2012 4:26 PM, Bruce Walker wrote:
On Tue, Sep 11, 2012 at 3:10 PM, John Celio
<[email protected]> wrote:
On Tue, Sep 11, 2012 at 11:45 AM, <[email protected]> wrote:
A new coating is cool but I agree, calling it hd is questionable. they didnt
even say what hd stands for.
The press release on pentaximaging.com says its 'High Definition'.
Not sure if they see it as a variant/additive to SMC as in 'SMC-HD' or
something completely different ...
Regards, JvW
Which do you think would serve Pentax better in the marketplace "SMC-HD"
or "HD-SMC"?
SMC-HD. It keeps the SMC label prominent and adds the acronym that
modern consumers know means "high definition." HD on its own is almost
meaningless due to the term's hypersaturation in tech marketing
culture, but adding it after Pentax's long-lived SMC label indicates
to new users that it's good quality and to old users that it's an
update of a well-known technology.
Switching to "HD" on its own is a really bad idea, in my opinion.
Well, since we appear to have a consensus here, I believe that's settled.
Over to Pentax Ricoh now ...
I think they've already engraved the lens identification in quantity, so
HD it will remain.
--
Don't lose heart, they might want to cut it out, and they'll want to avoid a
lengthly search.
--
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