On Tue, Sep 11, 2012 at 3:10 PM, John Celio <[email protected]> wrote: > On Tue, Sep 11, 2012 at 11:45 AM, <[email protected]> wrote: >>>> A new coating is cool but I agree, calling it hd is questionable. they >>>> didnt >>>> even say what hd stands for. >>> >>> The press release on pentaximaging.com says its 'High Definition'. >>> >>> Not sure if they see it as a variant/additive to SMC as in 'SMC-HD' or >>> something completely different ... >>> >>> Regards, JvW >>> >> >> Which do you think would serve Pentax better in the marketplace "SMC-HD" >> or "HD-SMC"? > > SMC-HD. It keeps the SMC label prominent and adds the acronym that > modern consumers know means "high definition." HD on its own is almost > meaningless due to the term's hypersaturation in tech marketing > culture, but adding it after Pentax's long-lived SMC label indicates > to new users that it's good quality and to old users that it's an > update of a well-known technology. > > Switching to "HD" on its own is a really bad idea, in my opinion.
Well, since we appear to have a consensus here, I believe that's settled. Over to Pentax Ricoh now ... -- -bmw -- PDML Pentax-Discuss Mail List [email protected] http://pdml.net/mailman/listinfo/pdml_pdml.net to UNSUBSCRIBE from the PDML, please visit the link directly above and follow the directions.
