On 7/17/2013 12:54 PM, Tom C wrote:
From: Larry Colen <[email protected]>
I don't think the problem is quite as bad you you think. Yes, people
who know that Pentax exists, or even still exists, and who pay attention,
recognize it as a bargain brand. However, I think that half of the 87
people that even know that Pentax cameras are still being made are on
this list.
If and when Ricoh puts some effort into actually making the Pentax
brand known, it will pretty much be the first time most people under
40 are even aware of the brand.
Also, I don't think that being known for giving good value for the
money is that bad in this position. It's kind of tough if everyone
knows about you, and all of your customers are tightwads, but having
a reputation for good value among people looking to buy their first
DSLR is generally a good thing. You aren't going to get a lot of
people with thousands of dollars invested in a system switching
brands. Most new customers will come from people getting their
first DSLR, or who only have an entry level DSLR and a kit lens.
And those people will see Pentax in Costco, Sam's, Best Buy, or
Wal-Mart, and hit themselves in the middle of of the forehead with the
heel of their hand and say "I think I'll go with Pentax?"
Tom C.
People see the ubiquitous Canon Rebel in all those places and buy the
top brand despite it's shortcomings, because it's the top brand. I'd
say it out competes Pentax on it's bigger siblings, except Pentax has no
presence in any of those stores physical locations, as far as I can tell.
--
There are two kinds of computer users those who've experienced a hard drive
failure, and those that will.
--
PDML Pentax-Discuss Mail List
[email protected]
http://pdml.net/mailman/listinfo/pdml_pdml.net
to UNSUBSCRIBE from the PDML, please visit the link directly above and follow
the directions.
