> From: Larry Colen <[email protected]> > > I don't think the problem is quite as bad you you think. Yes, people > who know that Pentax exists, or even still exists, and who pay attention, > recognize it as a bargain brand. However, I think that half of the 87 > people that even know that Pentax cameras are still being made are on > this list. > > If and when Ricoh puts some effort into actually making the Pentax > brand known, it will pretty much be the first time most people under > 40 are even aware of the brand. > > Also, I don't think that being known for giving good value for the > money is that bad in this position. It's kind of tough if everyone > knows about you, and all of your customers are tightwads, but having > a reputation for good value among people looking to buy their first > DSLR is generally a good thing. You aren't going to get a lot of > people with thousands of dollars invested in a system switching > brands. Most new customers will come from people getting their > first DSLR, or who only have an entry level DSLR and a kit lens. >
And those people will see Pentax in Costco, Sam's, Best Buy, or Wal-Mart, and hit themselves in the middle of of the forehead with the heel of their hand and say "I think I'll go with Pentax?" Tom C. -- PDML Pentax-Discuss Mail List [email protected] http://pdml.net/mailman/listinfo/pdml_pdml.net to UNSUBSCRIBE from the PDML, please visit the link directly above and follow the directions.
