I don't think I'm in the minority on this issue. Any other thoughts?Big snip
Dear Tariq
You are spot on! As in any business and photography, digital or not and in any form is no different.....if you try to compete on price terms alone you had better be well prepared. There are bound to be others with the same dangerous business idea...and you will need enough money in reserve to bale yourself out if it does not work out, as this scenario is most likely to end in tears.
There will always be someone who will do a cheaper job on your patch and entry level pro- digital simply makes this easier to accomplish, as it plays into the hands of clients who know no better, or are out to screw you until it hurts.
Your best bet is to base your costs on conventional film cost operating whilst taking on board the considerable overhead of learning and constant investment that digital working involves. Unfortunately you will simply have to educate your clients to the reality of the situation.
It may help you and others contemplating a move into digital capture in any of it's forms to thoroughly and realistically re-cost your whole proposed new way of working, then cut your anticipated earnings in halves, and also arrange your life to make enough time available. No I am being serious on that last point! This should give you the necessary realism for approaching your task<BG>
Cheers
Richard -- Special rates for top quality drum scanning that's not time critical. See Labs section at www.prodig.org (and email for pdf) or ring +44 (0)1873 890670
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