This is a slightly OT thought. Brussels would perhaps not be completely
hopeless. Because of the EU headquarters, there are hundreds of spouses
from EU countries that would perhaps be willing and eager to work as
freelance or part-time. This is of course a very complicated way to do
things, but in a certain sense Brussels is a microcosm of the affluent
layer of Europe.
I still don't know where to buy upgrades.
Boris
On 4 apr 2006, at 15:29, Lundstrom Design wrote:
Better than France yes, but still a hopeless idea.
Test yourself with the following questions:
- Name ten well-known Danish politicians.
- Name ten well-know Swedish cooperations.
- Name ten well-know Polish cities.
- Name ten well-know Italian regions.
Most natives would handle it with ease. Most of us would fail
miserably with other countries.
As for RS, try the same questions with Canada and Mexico. I bet you
would fail as miserably as we in Europe would.
That's why it does not work. A distributor would have to deal with
much more complex problems than these simple examples.
Claes Lundström
4 apr 2006 kl. 14.01 skrev Aliacta:
It is unfortunately a very hopeless common US american corporate
misconception that you can cover Europe by having a single
headquarter.
You can actually, but not from France. You have to do it from a
small country where people are multilingual. (Because their country
is so small they have historically always been forced to deal with at
least their neighboring countries' languages.)
A better bet would have been to have the HQ in a Benelux country
(Belgium, Netherlands, Luxembourg) because of their central location
in Europe. Especially Belgium which has 3 official native languages
(French, Dutch, German) from the onset and where native speakers of
all other EU languages can easily be found because of the European
institution's implantation in Brussels (which is the capital of
Belgium).
2 cents,
Marc
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