Hi,
<Trying to hide my joy of having RB outside my doorstep or nearly>
I think that all ideas and remarks here are quite relevant to the fact
that even thought Europe is a suposedly "Unified Marketplace"
mentalities, language, cultures ... are all very and to a certain extent
extremely different. Anyway much more different than between a guy in NY
City and another one in LA.
But don't forget that this sounds like a move from RB towards the
European market!
Who in RS said that this will be definitely and forever the unique
structure in Europe?
Are these guys in France going to speak only French and/or English?
Surely, that Portuguese, Norvegian, Swiss, Polish, English, French...
developers would like to be able to speak their native language with the
European representative of RB, but which Software editor provides this
possibility today? (Adobe?, Quark?, FileMaker?...). RS is still a small
Cie and has certainly not the ressources Microsoft can afford to my
point of view.
Great news to my point of view anyway.
Just my 2 cents.
Youri
Lundstrom Design wrote:
Better than France yes, but still a hopeless idea.
Test yourself with the following questions:
- Name ten well-known Danish politicians.
- Name ten well-know Swedish cooperations.
- Name ten well-know Polish cities.
- Name ten well-know Italian regions.
Most natives would handle it with ease. Most of us would fail miserably
with other countries.
As for RS, try the same questions with Canada and Mexico. I bet you
would fail as miserably as we in Europe would.
That's why it does not work. A distributor would have to deal with much
more complex problems than these simple examples.
Claes Lundström
4 apr 2006 kl. 14.01 skrev Aliacta:
It is unfortunately a very hopeless common US american corporate
misconception that you can cover Europe by having a single headquarter.
You can actually, but not from France. You have to do it from a small
country where people are multilingual. (Because their country is so
small they have historically always been forced to deal with at least
their neighboring countries' languages.)
A better bet would have been to have the HQ in a Benelux country
(Belgium, Netherlands, Luxembourg) because of their central location
in Europe. Especially Belgium which has 3 official native languages
(French, Dutch, German) from the onset and where native speakers of
all other EU languages can easily be found because of the European
institution's implantation in Brussels (which is the capital of Belgium).
2 cents,
Marc
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A+
Youri
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