----- Original Message ----- 
From: "raleigh" <[EMAIL PROTECTED]>
To: <[email protected]>; <[email protected]>
Sent: Thursday, September 04, 2008 7:28 PM
Subject: Re: {S-Scale List} Re: SMMW Scale Model Kits Sales Figure


> and he notes -
>
> The Southern gondola looks like a fine model, not only for its
> meticulous detail (which would make any Chinaman pale) but it is easy
> to assemble, which makes it an asset to anyone not possessing expert
> modeling skills (like myself) - and that is very important because it
> can be used on a Hi-Rail layout as well as scale and THAT is an
> excellent selling point. There is no way of knowing how many kits
> went to Hi-Railers. It may be a small number but why doesn't the
> Company offer a kit with Hi-Rail flanges. SHS and AM do and sales are
> apparently good enough in that area to keep both companies in
> business. By doing so and with no modification to the basic castings,
> a kit could be offered at little or no increase in price.

RE : SMMW has no interest in catering to the AH/Hi-Rail crowd.  If AF and
Hi-Rail enthusiasts want to run these models, modifying the models is up to
the owner.  SMMW's goal is to offer models of the highest possible fidelity
and integrity to scale modelers.

> Please don't sell Hi-Railers short. In fact THEY drive the market and
> SHS (and AM) shoot for them and scale enthusiasts reap the benefits
> with a variety of models. Anybody experienced in sales will know that
> the primary target is the highest potential sales.

RE : Not so in this case.  The fact that AF is the driving force of S is the
main, negative stigma that SMMW hopes to change about S with the superior
fidelity of their models.  S being primarily AF / Hi-Rail is NOT a good
thing, and is one of two main hinderances of interest in S to folks in other
scales... one that ABSOLUTELY MUST change if S is to survive.

> A few posters have echoed my predictions and they are not as dire as
> it sounds - But it would be interesting to know what the sales
> numbers are for the rest of the line are.

RE : Either way, it is irrelevant.  SMMW will not sacrifice the fidelity of
its models for the sake of those who won't let go of the past.

> Raleigh in still cool Maine
>
> BTW - buying a kit from SMMW is no different than buying a car from
> SHS. Some assembly is required...

RE : Not true at all, my friend.  "SOME" assembly may be required on SHS
models, but "ALL" assembly "AND" painting is required on SMMW models.


John Degnan
[EMAIL PROTECTED]


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