[videoblogging] Re: Sponsorships?
--- In videoblogging@yahoogroups.com, Eric Rice [EMAIL PROTECTED] wrote: Take your ROI and CPM and chuck that out the window. We're living in a world where that starts to mean diddly squat. I'll set a price, set the expectations, and the sponsor cay say yea or nay... Return on investment (ROI) will always have meaning, and cost per thousand (CPM) is a benchmark to quantify the value of a ad/sponsorship. Setting a price without a quantitative justification will not be accepted very well. I can say I want $1000 per movie, but how did I come to that number and what happens if traffic goes up or down? At what relative rate does the cost change? CPM is a standard pricing structure for advertising and most sponsors will be familar with it. As for the take it or leave it approach, that simply will not work. Sure I'd love to say you better recognize to a sponsor, but where would that get me? We need funding to continue to grow. I can't afford to shut doors in people's faces. Keep in mind in all this sponsorship talk, it doesn't have to be some big-ol-honkin' conglomerate... Go get free schwag from a local skate/surf shop or something. Indie people can advertise in indie media and it's still a little bit punk rock. I work in the industry and already get free schwag. More importantly, clothing and equiptment doesn't pay for hosting. Maybe I have my head up my ass, but vlog watchers should be valueable to sponsors (especially if they represent a niche market of mostly young males). Personally, I'd love to get local sponsorship to the places we travel. Then their business can be integrated into the video somehow rather than the classic sponsored by logo at the beginning and end. It would be even better to add an inteview w/ a biz rep if they are in the industry. Hell, that's like a full infomercial for them and will probably be more accepted by viewers. The last thing we want to do is become a sell out, yet we're not afraid to admit we're getting paid. It is a fine line. Who knows if this will ever happen, but it sure beats the offers by major networks looking to score free content for their new online ventures. Their offer?... We'll provide you with more exposure. HA! Thanks, but no thanks - that increase in exposure only increases my costs. Oh well. If all else fails, at least I can add my vlogs to my resume and hope it helps land my next job. Too bad I'm happy w/ the job I got. The reason I brought all this up is because I see the next 3-6 months as being a critical point in the vlogging world. It feels do or die time. -Matt --- http://vlogmap.org http://leanbackvids.com http://ridertech.com Yahoo! Groups Links * To visit your group on the web, go to: http://groups.yahoo.com/group/videoblogging/ * To unsubscribe from this group, send an email to: [EMAIL PROTECTED] * Your use of Yahoo! Groups is subject to: http://docs.yahoo.com/info/terms/
Re: [videoblogging] Re: Sponsorships?
true, true.Eric was definately speaking from his 'personal' perspective and since he is more of a rare breed and one that can and will brand himself as a vehicle for marketing other brands it wont jive with someone like you and prob most vloggers right now. but, its great to read Eric's angle on such things and he always remarks that it IS his personal experience according to the path he is on. I think that your numbers, matt, seem fair. admittedly, i have not done extensive research on this since the first net boom but i appreciate your insight and estimation something we can all consider for our projects. sullOn 1/19/06, LeanBackVids.com [EMAIL PROTECTED] wrote: --- In videoblogging@yahoogroups.com, Eric Rice [EMAIL PROTECTED] wrote: Take your ROI and CPM and chuck that out the window. We're living in a world where that starts to mean diddly squat. I'll set a price, set the expectations, and the sponsor cay say yeaor nay...Return on investment (ROI) will always have meaning, and cost per thousand (CPM) is a benchmark to quantify the value of aad/sponsorship.Setting a price without a quantitative justificationwill not be accepted very well.I can say I want $1000 per movie, buthow did I come to that number and what happens if traffic goes up or down?At what relative rate does the cost change?CPM is a standardpricing structure for advertising and most sponsors will be familarwith it.As for the take it or leave it approach, that simply will not work. Sure I'd love to say you better recognize to a sponsor, but wherewould that get me?We need funding to continue to grow.I can'tafford to shut doors in people's faces. Keep in mind in all this sponsorship talk, it doesn't have to be some big-ol-honkin' conglomerate... Go get free schwag from a local skate/surf shop orsomething. Indie people can advertise in indie media and it's still a little bit punkrock.I work in the industry and already get free schwag.More importantly, clothing and equiptment doesn't pay for hosting.Maybe I have my head up my ass, but vlog watchers should be valueableto sponsors (especially if they represent a niche market of mostlyyoung males).Personally, I'd love to get local sponsorship to the places we travel.Then their business can be integrated into thevideo somehow rather than the classic sponsored by logo at thebeginning and end. It would be even better to add an inteview w/ a bizrep if they are in the industry.Hell, that's like a full infomercial for them and will probably be more accepted by viewers.The lastthing we want to do is become a sell out, yet we're not afraid toadmit we're getting paid. It is a fine line.Who knows if this will ever happen, but it sure beats the offers by major networks looking to score free content for their new onlineventures.Their offer?...We'll provide you with more exposure.HA! Thanks, but no thanks -that increase in exposure only increases my costs.Oh well.If all else fails, at least I can add my vlogs to my resumeand hope it helps land my next job.Too bad I'm happy w/ the job I got.The reason I brought all this up is because I see the next 3-6 months as being a critical point in the vlogging world.It feels do or die time.-Matt---http://vlogmap.orghttp://leanbackvids.com http://ridertech.comYahoo! Groups Links* To visit your group on the web, go to: http://groups.yahoo.com/group/videoblogging/* To unsubscribe from this group, send an email to:[EMAIL PROTECTED] * Your use of Yahoo! Groups is subject to:http://docs.yahoo.com/info/terms/-- sull- - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - -The hybrid or the meeting of two media is a moment of truth and revelation from which new form is born- - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - http://vlogdir.com - The Videoblog Directoryhttp://videobloggers.org - Free Videoblog Hosting / Vlogosphere Aggregator YAHOO! GROUPS LINKS Visit your group "videoblogging" on the web. To unsubscribe from this group, send an email to:[EMAIL PROTECTED] Your use of Yahoo! Groups is subject to the Yahoo! Terms of Service.
[videoblogging] Re: Sponsorships?
Wow - that's awesome! I will go out on a limb here and say that you are getting those kind of cpms because you're so current and it in regards to online video (it in a very good way). You have good viewership and as a leader of this movement there are positive branding implications for companies that sponsor you that go far beyond simple cpm value. Those cpm numbers are simply not achievable for publishers who do not have your current positioning, product and reach. Of course, your challenge is to maintain this value (and to maintain your cutting edge profile) as you grow and move forwards. Cheers, Rob --- In videoblogging@yahoogroups.com, andrew michael baron [EMAIL PROTECTED] wrote: We are talking about CPMs that are much higher, $50 to $150. On Jan 18, 2006, at 5:55 PM, LeanBackVids.com wrote: So all this legal talk about music brings me back to sponsors... $25-50 CPM (cost per thousand) is an average price for video sponsorships. (Disclaimer: I used to work for a major sports website and am going by what they charge for various video advertising. And the per 1000 makes the price relative to popularity.) The big difference with RSS-based media is that the sponsorship would be embedded into the movie and exists for as long as the movie does. Assuming that the CPM is $25 and a single video gets downloaded 10,000 times in the first month and 2,000 times each month thereafter... that would make the value of a single video sponsorship at $250 for the first month and $50 for each month afterwards. Of course, there is an exponential decline in viewers since the video gets pushed further down into the feed/archives. So maybe the sponsor only is charged for 6 months... $250 the first month and another $250 for the remaining 5 months... Bring the total to $500 sponsorship per video. (Up-front payment of course.) Seems realistic to me, but wanted to check how others feel about this. -Matt --- http://vlogmap.org http://leanbackvids.com http://ridertech.com Yahoo! Groups Links Yahoo! Groups Links * To visit your group on the web, go to: http://groups.yahoo.com/group/videoblogging/ * To unsubscribe from this group, send an email to: [EMAIL PROTECTED] * Your use of Yahoo! Groups is subject to: http://docs.yahoo.com/info/terms/
Re: [videoblogging] Re: Sponsorships?
We are going to try something fun with advertising on Monday, if all goes well, and by then I'll have our little spiel set up to justify such a high CPM value. I'll send in the news then. On Jan 19, 2006, at 10:58 AM, LeanBackVids.com wrote: --- In videoblogging@yahoogroups.com, Eric Rice [EMAIL PROTECTED] wrote: Take your ROI and CPM and chuck that out the window. We're living in a world where that starts to mean diddly squat. I'll set a price, set the expectations, and the sponsor cay say yea or nay... Return on investment (ROI) will always have meaning, and cost per thousand (CPM) is a benchmark to quantify the value of a ad/sponsorship. Setting a price without a quantitative justification will not be accepted very well. I can say I want $1000 per movie, but how did I come to that number and what happens if traffic goes up or down? At what relative rate does the cost change? CPM is a standard pricing structure for advertising and most sponsors will be familar with it. As for the take it or leave it approach, that simply will not work. Sure I'd love to say you better recognize to a sponsor, but where would that get me? We need funding to continue to grow. I can't afford to shut doors in people's faces. Keep in mind in all this sponsorship talk, it doesn't have to be some big-ol-honkin' conglomerate... Go get free schwag from a local skate/surf shop or something. Indie people can advertise in indie media and it's still a little bit punk rock. I work in the industry and already get free schwag. More importantly, clothing and equiptment doesn't pay for hosting. Maybe I have my head up my ass, but vlog watchers should be valueable to sponsors (especially if they represent a niche market of mostly young males). Personally, I'd love to get local sponsorship to the places we travel. Then their business can be integrated into the video somehow rather than the classic sponsored by logo at the beginning and end. It would be even better to add an inteview w/ a biz rep if they are in the industry. Hell, that's like a full infomercial for them and will probably be more accepted by viewers. The last thing we want to do is become a sell out, yet we're not afraid to admit we're getting paid. It is a fine line. Who knows if this will ever happen, but it sure beats the offers by major networks looking to score free content for their new online ventures. Their offer?... We'll provide you with more exposure. HA! Thanks, but no thanks - that increase in exposure only increases my costs. Oh well. If all else fails, at least I can add my vlogs to my resume and hope it helps land my next job. Too bad I'm happy w/ the job I got. The reason I brought all this up is because I see the next 3-6 months as being a critical point in the vlogging world. It feels do or die time. -Matt --- http://vlogmap.org http://leanbackvids.com http://ridertech.com Yahoo! Groups Links Yahoo! Groups Links * To visit your group on the web, go to: http://groups.yahoo.com/group/videoblogging/ * To unsubscribe from this group, send an email to: [EMAIL PROTECTED] * Your use of Yahoo! Groups is subject to: http://docs.yahoo.com/info/terms/
[videoblogging] Re: Sponsorships?
I found this article from TV Week about advertiser supported internet video: http://www.tvweek.com/article.cms?articleId=28995 --- In videoblogging@yahoogroups.com, cooper3acd [EMAIL PROTECTED] wrote: Wow - that's awesome! I will go out on a limb here and say that you are getting those kind of cpms because you're so current and it in regards to online video (it in a very good way). You have good viewership and as a leader of this movement there are positive branding implications for companies that sponsor you that go far beyond simple cpm value. Those cpm numbers are simply not achievable for publishers who do not have your current positioning, product and reach. Of course, your challenge is to maintain this value (and to maintain your cutting edge profile) as you grow and move forwards. Cheers, Rob --- In videoblogging@yahoogroups.com, andrew michael baron [EMAIL PROTECTED] wrote: We are talking about CPMs that are much higher, $50 to $150. On Jan 18, 2006, at 5:55 PM, LeanBackVids.com wrote: So all this legal talk about music brings me back to sponsors... $25-50 CPM (cost per thousand) is an average price for video sponsorships. (Disclaimer: I used to work for a major sports website and am going by what they charge for various video advertising. And the per 1000 makes the price relative to popularity.) The big difference with RSS-based media is that the sponsorship would be embedded into the movie and exists for as long as the movie does. Assuming that the CPM is $25 and a single video gets downloaded 10,000 times in the first month and 2,000 times each month thereafter... that would make the value of a single video sponsorship at $250 for the first month and $50 for each month afterwards. Of course, there is an exponential decline in viewers since the video gets pushed further down into the feed/archives. So maybe the sponsor only is charged for 6 months... $250 the first month and another $250 for the remaining 5 months... Bring the total to $500 sponsorship per video. (Up-front payment of course.) Seems realistic to me, but wanted to check how others feel about this. -Matt --- http://vlogmap.org http://leanbackvids.com http://ridertech.com Yahoo! Groups Links Yahoo! Groups Links * To visit your group on the web, go to: http://groups.yahoo.com/group/videoblogging/ * To unsubscribe from this group, send an email to: [EMAIL PROTECTED] * Your use of Yahoo! Groups is subject to: http://docs.yahoo.com/info/terms/
[videoblogging] Re: Sponsorships?
THANKS! That is a great article. I used the BugMeNot extension for Firefox to avoid registering... http://roachfiend.com/archives/2005/02/07/bugmenot/ -Matt --- http://vlogmap.org http://leanbackvids.com http://ridertech.com --- In videoblogging@yahoogroups.com, Bill Streeter [EMAIL PROTECTED] wrote: I found this article from TV Week about advertiser supported internet video: http://www.tvweek.com/article.cms?articleId=28995 --- In videoblogging@yahoogroups.com, cooper3acd [EMAIL PROTECTED] wrote: Wow - that's awesome! I will go out on a limb here and say that you are getting those kind of cpms because you're so current and it in regards to online video (it in a very good way). You have good viewership and as a leader of this movement there are positive branding implications for companies that sponsor you that go far beyond simple cpm value. Those cpm numbers are simply not achievable for publishers who do not have your current positioning, product and reach. Of course, your challenge is to maintain this value (and to maintain your cutting edge profile) as you grow and move forwards. Cheers, Rob --- In videoblogging@yahoogroups.com, andrew michael baron [EMAIL PROTECTED] wrote: We are talking about CPMs that are much higher, $50 to $150. On Jan 18, 2006, at 5:55 PM, LeanBackVids.com wrote: So all this legal talk about music brings me back to sponsors... $25-50 CPM (cost per thousand) is an average price for video sponsorships. (Disclaimer: I used to work for a major sports website and am going by what they charge for various video advertising. And the per 1000 makes the price relative to popularity.) The big difference with RSS-based media is that the sponsorship would be embedded into the movie and exists for as long as the movie does. Assuming that the CPM is $25 and a single video gets downloaded 10,000 times in the first month and 2,000 times each month thereafter... that would make the value of a single video sponsorship at $250 for the first month and $50 for each month afterwards. Of course, there is an exponential decline in viewers since the video gets pushed further down into the feed/archives. So maybe the sponsor only is charged for 6 months... $250 the first month and another $250 for the remaining 5 months... Bring the total to $500 sponsorship per video. (Up-front payment of course.) Seems realistic to me, but wanted to check how others feel about this. -Matt --- http://vlogmap.org http://leanbackvids.com http://ridertech.com Yahoo! Groups Links Yahoo! Groups Links * To visit your group on the web, go to: http://groups.yahoo.com/group/videoblogging/ * To unsubscribe from this group, send an email to: [EMAIL PROTECTED] * Your use of Yahoo! Groups is subject to: http://docs.yahoo.com/info/terms/
Re: [videoblogging] Re: Sponsorships?
either that or search for the google cached story: http://64.233.179.104/search?q=cache:Pl-QvRSEENUJ:www.tvweek.com/article.cms%3FarticleId%3D28995+ipod+muddles+the+financial+watershl=en On 1/19/06, LeanBackVids.com [EMAIL PROTECTED] wrote: THANKS! That is a great article. I used the BugMeNot extension for Firefox to avoid registering... http://roachfiend.com/archives/2005/02/07/bugmenot/ -Matt --- http://vlogmap.org http://leanbackvids.com http://ridertech.com --- In videoblogging@yahoogroups.com, Bill Streeter [EMAIL PROTECTED] wrote: I found this article from TV Week about advertiser supported internet video: http://www.tvweek.com/article.cms?articleId=28995 --- In videoblogging@yahoogroups.com, cooper3acd [EMAIL PROTECTED] wrote: Wow - that's awesome! I will go out on a limb here and say that you are getting those kind of cpms because you're so current and it in regards to online video (it in a very good way). You have good viewership and as a leader of this movement there are positive branding implications for companies that sponsor you that go far beyond simple cpm value. Those cpm numbers are simply not achievable for publishers who do not have your current positioning, product and reach. Of course, your challenge is to maintain this value (and to maintain your cutting edge profile) as you grow and move forwards. Cheers, Rob --- In videoblogging@yahoogroups.com, andrew michael baron [EMAIL PROTECTED] wrote: We are talking about CPMs that are much higher, $50 to $150. On Jan 18, 2006, at 5:55 PM, LeanBackVids.com wrote: So all this legal talk about music brings me back to sponsors... $25-50 CPM (cost per thousand) is an average price for video sponsorships. (Disclaimer: I used to work for a major sports website and am going by what they charge for various video advertising. And the per 1000 makes the price relative to popularity.) The big difference with RSS-based media is that the sponsorship would be embedded into the movie and exists for as long as the movie does. Assuming that the CPM is $25 and a single video gets downloaded 10,000 times in the first month and 2,000 times each month thereafter... that would make the value of a single video sponsorship at $250 for the first month and $50 for each month afterwards. Of course, there is an exponential decline in viewers since the video gets pushed further down into the feed/archives. So maybe the sponsor only is charged for 6 months... $250 the first month and another $250 for the remaining 5 months... Bring the total to $500 sponsorship per video. (Up-front payment of course.) Seems realistic to me, but wanted to check how others feel about this. -Matt --- http://vlogmap.org http://leanbackvids.com http://ridertech.com Yahoo! Groups Links YAHOO! GROUPS LINKS Visit your group videoblogging on the web. To unsubscribe from this group, send an email to: [EMAIL PROTECTED] Your use of Yahoo! Groups is subject to the Yahoo! Terms of Service. -- Ted Tagami tagami.com U N I V E R S U S . N E T Yahoo! Groups Links * To visit your group on the web, go to: http://groups.yahoo.com/group/videoblogging/ * To unsubscribe from this group, send an email to: [EMAIL PROTECTED] * Your use of Yahoo! Groups is subject to: http://docs.yahoo.com/info/terms/
[videoblogging] Re: Sponsorships?
Yes, thanks... great article, indeed. I can't believe someone's out there getting $10,000 in donations/month for a videoblog I've never heard of. I'd better go check it out. Kitka --- In videoblogging@yahoogroups.com, LeanBackVids.com [EMAIL PROTECTED] wrote: THANKS! That is a great article. I used the BugMeNot extension for Firefox to avoid registering... http://roachfiend.com/archives/2005/02/07/bugmenot/ -Matt --- http://vlogmap.org http://leanbackvids.com http://ridertech.com --- In videoblogging@yahoogroups.com, Bill Streeter [EMAIL PROTECTED] wrote: I found this article from TV Week about advertiser supported internet video: http://www.tvweek.com/article.cms?articleId=28995 --- In videoblogging@yahoogroups.com, cooper3acd [EMAIL PROTECTED] wrote: Wow - that's awesome! I will go out on a limb here and say that you are getting those kind of cpms because you're so current and it in regards to online video (it in a very good way). You have good viewership and as a leader of this movement there are positive branding implications for companies that sponsor you that go far beyond simple cpm value. Those cpm numbers are simply not achievable for publishers who do not have your current positioning, product and reach. Of course, your challenge is to maintain this value (and to maintain your cutting edge profile) as you grow and move forwards. Cheers, Rob --- In videoblogging@yahoogroups.com, andrew michael baron [EMAIL PROTECTED] wrote: We are talking about CPMs that are much higher, $50 to $150. On Jan 18, 2006, at 5:55 PM, LeanBackVids.com wrote: So all this legal talk about music brings me back to sponsors... $25-50 CPM (cost per thousand) is an average price for video sponsorships. (Disclaimer: I used to work for a major sports website and am going by what they charge for various video advertising. And the per 1000 makes the price relative to popularity.) The big difference with RSS-based media is that the sponsorship would be embedded into the movie and exists for as long as the movie does. Assuming that the CPM is $25 and a single video gets downloaded 10,000 times in the first month and 2,000 times each month thereafter... that would make the value of a single video sponsorship at $250 for the first month and $50 for each month afterwards. Of course, there is an exponential decline in viewers since the video gets pushed further down into the feed/archives. So maybe the sponsor only is charged for 6 months... $250 the first month and another $250 for the remaining 5 months... Bring the total to $500 sponsorship per video. (Up-front payment of course.) Seems realistic to me, but wanted to check how others feel about this. -Matt --- http://vlogmap.org http://leanbackvids.com http://ridertech.com Yahoo! Groups Links Yahoo! Groups Links * To visit your group on the web, go to: http://groups.yahoo.com/group/videoblogging/ * To unsubscribe from this group, send an email to: [EMAIL PROTECTED] * Your use of Yahoo! Groups is subject to: http://docs.yahoo.com/info/terms/
Re: [videoblogging] Re: Sponsorships?
Ms. Kitka wrote: Yes, thanks... great article, indeed. I can't believe someone's out there getting $10,000 in donations/month for a videoblog I've never heard of. I'd better go check it out. Not familiar with the work of Leo Laporte I guess? :) He's a smart (and likable) guy, who has been around forever, written books, done radio, television, blogging, podcasting, etc... Leo *is* a brand. Pete -- http://tinkernet.org/ videoblog for the future... Yahoo! Groups Links * To visit your group on the web, go to: http://groups.yahoo.com/group/videoblogging/ * To unsubscribe from this group, send an email to: [EMAIL PROTECTED] * Your use of Yahoo! Groups is subject to: http://docs.yahoo.com/info/terms/
Re: [videoblogging] Re: Sponsorships?
Laporte has been a TV personality for years. already has an established fan base etc...On 1/19/06, Ms. Kitka [EMAIL PROTECTED] wrote: Yes, thanks... great article, indeed.I can't believe someone's outthere getting $10,000 in donations/month for a videoblog I've neverheard of.I'd better go check it out.Kitka--- In videoblogging@yahoogroups.com, LeanBackVids.com[EMAIL PROTECTED] wrote: THANKS!That is a great article. I used the BugMeNot extension for Firefox to avoid registering... http://roachfiend.com/archives/2005/02/07/bugmenot/ -Matt --- http://vlogmap.org http://leanbackvids.com http://ridertech.com --- In videoblogging@yahoogroups.com , Bill Streeter [EMAIL PROTECTED] wrote: I found this article from TV Week about advertiser supported internet video: http://www.tvweek.com/article.cms?articleId=28995 --- In videoblogging@yahoogroups.com, cooper3acd [EMAIL PROTECTED] ... wrote: Wow - that's awesome! I will go out on a limb here and say that you are getting thosekind of cpms because you're so current and it in regards to online video (it in a very good way). You have good viewership and as a leader of this movement there are positive branding implications for companies that sponsor you that go far beyond simple cpm value. Those cpm numbers are simply not achievable for publishers who do not have your current positioning, product and reach. Of course, your challenge is to maintain this value (and tomaintain your cutting edge profile) as you grow and move forwards. Cheers, Rob --- In videoblogging@yahoogroups.com, andrew michael baron [EMAIL PROTECTED] wrote: We are talking about CPMs that are much higher, $50 to $150. On Jan 18, 2006, at 5:55 PM, LeanBackVids.com wrote:So all this legal talk about music brings me back to sponsors... $25-50 CPM (cost per thousand) is an average price for video sponsorships.(Disclaimer: I used to work for a major sports website and am going by what they charge for various video advertising. And the per 1000 makes the price relative to popularity.) The big difference with RSS-based media is that the sponsorship would be embedded into the movie and exists for as long as the movie does. Assuming that the CPM is $25 and a single video gets downloaded 10,000 times in the first month and 2,000 times each month thereafter... that would make the value of a single video sponsorship at $250 for the first month and $50 for each month afterwards. Of course, there is an exponential decline in viewers since the video gets pushed further down into the feed/archives.So maybe the sponsoronly is charged for 6 months... $250 the first month and another $250 for the remaining 5 months...Bring the total to $500 sponsorship per video. (Up-front payment of course.) Seems realistic to me, but wanted to check how others feelabout this. -Matt --- http://vlogmap.org http://leanbackvids.com http://ridertech.com Yahoo! Groups Links Yahoo! Groups Links* To visit your group on the web, go to:http://groups.yahoo.com/group/videoblogging/ * To unsubscribe from this group, send an email to:[EMAIL PROTECTED]* Your use of Yahoo! Groups is subject to: http://docs.yahoo.com/info/terms/-- sull- - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - The hybrid or the meeting of two media is a moment of truth and revelation from which new form is born- - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - http://vlogdir.com - The Videoblog Directoryhttp://videobloggers.org - Free Videoblog Hosting / Vlogosphere Aggregator SPONSORED LINKS Individual Fireant Use Explains YAHOO! GROUPS LINKS Visit your group "videoblogging" on the web. To unsubscribe from this group, send an email to:[EMAIL PROTECTED] Your use of Yahoo! Groups is subject to the Yahoo! Terms of Service.
[videoblogging] Re: Sponsorships?
And TechTV's The Screen Savers had (and still has) a cult following. A big reason Digg.com got so big so fast was because Kevin Rose was the Dark Tipper on the show. Leo, Kevin and Patrick have all moved on sucessfully due to the now-cancelled TV show. Leo is well liked by regular computer users and Kevin is big among the Linux/UNIX/hacker geeks. -Matt --- In videoblogging@yahoogroups.com, Pete Prodoehl [EMAIL PROTECTED] wrote: Ms. Kitka wrote: Yes, thanks... great article, indeed. I can't believe someone's out there getting $10,000 in donations/month for a videoblog I've never heard of. I'd better go check it out. Not familiar with the work of Leo Laporte I guess? :) He's a smart (and likable) guy, who has been around forever, written books, done radio, television, blogging, podcasting, etc... Leo *is* a brand. Pete -- http://tinkernet.org/ videoblog for the future... Yahoo! Groups Links * To visit your group on the web, go to: http://groups.yahoo.com/group/videoblogging/ * To unsubscribe from this group, send an email to: [EMAIL PROTECTED] * Your use of Yahoo! Groups is subject to: http://docs.yahoo.com/info/terms/
[videoblogging] Re: Sponsorships?
Remember guys, I'm Canadian... I never even heard of Adam Curry until I was mentioned on his show a few months ago... I thought he was related to Tim Curry or something. I didn't really get into videoblogging because I saw it and wanted to do it, I just did it... only now am I learning more about the community. Kitka --- In videoblogging@yahoogroups.com, Michael Sullivan [EMAIL PROTECTED] wrote: Laporte has been a TV personality for years. already has an established fan base etc... On 1/19/06, Ms. Kitka [EMAIL PROTECTED] wrote: Yes, thanks... great article, indeed. I can't believe someone's out there getting $10,000 in donations/month for a videoblog I've never heard of. I'd better go check it out. Kitka --- In videoblogging@yahoogroups.com, LeanBackVids.com [EMAIL PROTECTED] wrote: THANKS! That is a great article. I used the BugMeNot extension for Firefox to avoid registering... http://roachfiend.com/archives/2005/02/07/bugmenot/ -Matt --- http://vlogmap.org http://leanbackvids.com http://ridertech.com --- In videoblogging@yahoogroups.com, Bill Streeter [EMAIL PROTECTED] wrote: I found this article from TV Week about advertiser supported internet video: http://www.tvweek.com/article.cms?articleId=28995 --- In videoblogging@yahoogroups.com, cooper3acd [EMAIL PROTECTED] wrote: Wow - that's awesome! I will go out on a limb here and say that you are getting those kind of cpms because you're so current and it in regards to online video (it in a very good way). You have good viewership and as a leader of this movement there are positive branding implications for companies that sponsor you that go far beyond simple cpm value. Those cpm numbers are simply not achievable for publishers who do not have your current positioning, product and reach. Of course, your challenge is to maintain this value (and to maintain your cutting edge profile) as you grow and move forwards. Cheers, Rob --- In videoblogging@yahoogroups.com, andrew michael baron [EMAIL PROTECTED] wrote: We are talking about CPMs that are much higher, $50 to $150. On Jan 18, 2006, at 5:55 PM, LeanBackVids.com wrote: So all this legal talk about music brings me back to sponsors... $25-50 CPM (cost per thousand) is an average price for video sponsorships. (Disclaimer: I used to work for a major sports website and am going by what they charge for various video advertising. And the per 1000 makes the price relative to popularity.) The big difference with RSS-based media is that the sponsorship would be embedded into the movie and exists for as long as the movie does. Assuming that the CPM is $25 and a single video gets downloaded 10,000 times in the first month and 2,000 times each month thereafter... that would make the value of a single video sponsorship at $250 for the first month and $50 for each month afterwards. Of course, there is an exponential decline in viewers since the video gets pushed further down into the feed/archives. So maybe the sponsor only is charged for 6 months... $250 the first month and another $250 for the remaining 5 months... Bring the total to $500 sponsorship per video. (Up-front payment of course.) Seems realistic to me, but wanted to check how others feel about this. -Matt --- http://vlogmap.org http://leanbackvids.com http://ridertech.com Yahoo! Groups Links Yahoo! Groups Links -- sull - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - The hybrid or the meeting of two media is a moment of truth and revelation from which new form is born - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - http://vlogdir.com - The Videoblog Directory http://videobloggers.org - Free Videoblog Hosting / Vlogosphere Aggregator Yahoo! Groups Links * To visit your group on the web, go to: http://groups.yahoo.com/group/videoblogging/ * To unsubscribe from this group, send an email to: [EMAIL PROTECTED] * Your use of Yahoo! Groups is subject to: http://docs.yahoo.com/info/terms/
[videoblogging] Re: Sponsorships?
Yeah if you've never had cable or satelite TV or just not a certified geek they you've likely never heard of him either. Although he is on the Canadian version of Call for Help. But no big deal, that just explains why he's doing so well with donations. I think it's great that he can do this with no sponsorship. Its also interesting that his web video stuff has as big or a bigger audiance than his TV show. Bill Streeter LO-FI SAINT LOUIS www.lofistl.com --- In videoblogging@yahoogroups.com, Ms. Kitka [EMAIL PROTECTED] wrote: Remember guys, I'm Canadian... I never even heard of Adam Curry until I was mentioned on his show a few months ago... I thought he was related to Tim Curry or something. I didn't really get into videoblogging because I saw it and wanted to do it, I just did it... only now am I learning more about the community. Kitka --- In videoblogging@yahoogroups.com, Michael Sullivan [EMAIL PROTECTED] wrote: Laporte has been a TV personality for years. already has an established fan base etc... On 1/19/06, Ms. Kitka [EMAIL PROTECTED] wrote: Yes, thanks... great article, indeed. I can't believe someone's out there getting $10,000 in donations/month for a videoblog I've never heard of. I'd better go check it out. Kitka --- In videoblogging@yahoogroups.com, LeanBackVids.com [EMAIL PROTECTED] wrote: THANKS! That is a great article. I used the BugMeNot extension for Firefox to avoid registering... http://roachfiend.com/archives/2005/02/07/bugmenot/ -Matt --- http://vlogmap.org http://leanbackvids.com http://ridertech.com --- In videoblogging@yahoogroups.com, Bill Streeter [EMAIL PROTECTED] wrote: I found this article from TV Week about advertiser supported internet video: http://www.tvweek.com/article.cms?articleId=28995 --- In videoblogging@yahoogroups.com, cooper3acd [EMAIL PROTECTED] wrote: Wow - that's awesome! I will go out on a limb here and say that you are getting those kind of cpms because you're so current and it in regards to online video (it in a very good way). You have good viewership and as a leader of this movement there are positive branding implications for companies that sponsor you that go far beyond simple cpm value. Those cpm numbers are simply not achievable for publishers who do not have your current positioning, product and reach. Of course, your challenge is to maintain this value (and to maintain your cutting edge profile) as you grow and move forwards. Cheers, Rob --- In videoblogging@yahoogroups.com, andrew michael baron [EMAIL PROTECTED] wrote: We are talking about CPMs that are much higher, $50 to $150. On Jan 18, 2006, at 5:55 PM, LeanBackVids.com wrote: So all this legal talk about music brings me back to sponsors... $25-50 CPM (cost per thousand) is an average price for video sponsorships. (Disclaimer: I used to work for a major sports website and am going by what they charge for various video advertising. And the per 1000 makes the price relative to popularity.) The big difference with RSS-based media is that the sponsorship would be embedded into the movie and exists for as long as the movie does. Assuming that the CPM is $25 and a single video gets downloaded 10,000 times in the first month and 2,000 times each month thereafter... that would make the value of a single video sponsorship at $250 for the first month and $50 for each month afterwards. Of course, there is an exponential decline in viewers since the video gets pushed further down into the feed/archives. So maybe the sponsor only is charged for 6 months... $250 the first month and another $250 for the remaining 5 months... Bring the total to $500 sponsorship per video. (Up-front payment of course.) Seems realistic to me, but wanted to check how others feel about this. -Matt --- http://vlogmap.org http://leanbackvids.com http://ridertech.com Yahoo! Groups Links Yahoo! Groups Links -- sull - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - The hybrid or the meeting of two media is a moment of truth and revelation from which new form is born - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - http://vlogdir.com - The
[videoblogging] Re: Sponsorships?
No, they said that Leo, Kevin and Patrick combined average in one week what the show got in a single day. The part I found most interesting is that Leo does not offer his videos in iTunes because he can't handle the cost. I wonder if that means he doesn't have a feed or if he simply did not submit it to the ITMS Directory. I get sad when comparing the number of readers in iTunes to the number of site visitors, let alone those who comment. I wish iTunes would take a few notes from FireANT. -Matt --- http://vlogmap.org http://leanbackvids.com http://ridertech.com --- In videoblogging@yahoogroups.com, Bill Streeter [EMAIL PROTECTED] wrote: Yeah if you've never had cable or satelite TV or just not a certified geek they you've likely never heard of him either. Although he is on the Canadian version of Call for Help. But no big deal, that just explains why he's doing so well with donations. I think it's great that he can do this with no sponsorship. Its also interesting that his web video stuff has as big or a bigger audiance than his TV show. Bill Streeter LO-FI SAINT LOUIS www.lofistl.com Yahoo! Groups Links * To visit your group on the web, go to: http://groups.yahoo.com/group/videoblogging/ * To unsubscribe from this group, send an email to: [EMAIL PROTECTED] * Your use of Yahoo! Groups is subject to: http://docs.yahoo.com/info/terms/
[videoblogging] Re: Sponsorships?
Having made some significant cpm buys (my biggest buy was 40,000,000 impressions over 5 weeks) and having also also created smaller sites and gotten ads onto them, I can comment that $25 is an achievable cpm but is not likely to happen until you've got a targetted, focussed demographic (i.e. male 18-34 tech enthusiasts), in a specific region (i.e. Europe OR USA OR Japan - few buyers buy cross- region, even international companies). The catch 22 here is that you need at least 500,000-1,000,000 available ad impressions per month to get the attention of large advertisers - you can get smaller advertisers if you have less impressions, but they are unlikely to have video ads. The big advertisers consider it not worth their while unles I recently read that engadget was selling banners at around $3 - it's likely that this range of cpm is more like what is available out there for smaller publishers like most vloggers. Also, if you are relying on the major ad networks (i.e. Fastclick), you are more likely to be looking at cpms of under $1. There are a few challenges ahead for vloggers and indy-type-folk to monetize their content in any kind of meaningful way. Anyhow, just my $.02. If someone can prove me wrong, please do! It would make my job a lot easier. Cheers, Rob --- In videoblogging@yahoogroups.com, LeanBackVids.com [EMAIL PROTECTED] wrote: So all this legal talk about music brings me back to sponsors... $25-50 CPM (cost per thousand) is an average price for video sponsorships. (Disclaimer: I used to work for a major sports website and am going by what they charge for various video advertising. And the per 1000 makes the price relative to popularity.) The big difference with RSS-based media is that the sponsorship would be embedded into the movie and exists for as long as the movie does. Assuming that the CPM is $25 and a single video gets downloaded 10,000 times in the first month and 2,000 times each month thereafter... that would make the value of a single video sponsorship at $250 for the first month and $50 for each month afterwards. Of course, there is an exponential decline in viewers since the video gets pushed further down into the feed/archives. So maybe the sponsor only is charged for 6 months... $250 the first month and another $250 for the remaining 5 months... Bring the total to $500 sponsorship per video. (Up-front payment of course.) Seems realistic to me, but wanted to check how others feel about this. -Matt --- http://vlogmap.org http://leanbackvids.com http://ridertech.com Yahoo! Groups Links * To visit your group on the web, go to: http://groups.yahoo.com/group/videoblogging/ * To unsubscribe from this group, send an email to: [EMAIL PROTECTED] * Your use of Yahoo! Groups is subject to: http://docs.yahoo.com/info/terms/
[videoblogging] Re: Sponsorships?
Who is we... Rocketboom or vlogs in general? And how do you justify those higher CPMs? Any insight is appreciated. -Matt --- In videoblogging@yahoogroups.com, andrew michael baron [EMAIL PROTECTED] wrote: We are talking about CPMs that are much higher, $50 to $150. Yahoo! Groups Links * To visit your group on the web, go to: http://groups.yahoo.com/group/videoblogging/ * To unsubscribe from this group, send an email to: [EMAIL PROTECTED] * Your use of Yahoo! Groups is subject to: http://docs.yahoo.com/info/terms/
[videoblogging] Re: Sponsorships?
All that tells me is that nobody is going to get rich off this stuff anytime soon. Actually there is another thing to consider that doesn't translate directly from the standard web ad space. Length. How much for a 10 sec ad? How about a minute? Makes a difference. Bill Streeter LO-FI SAINT LOUIS www.lofistl.com --- In videoblogging@yahoogroups.com, LeanBackVids.com [EMAIL PROTECTED] wrote: So all this legal talk about music brings me back to sponsors... $25-50 CPM (cost per thousand) is an average price for video sponsorships. (Disclaimer: I used to work for a major sports website and am going by what they charge for various video advertising. And the per 1000 makes the price relative to popularity.) The big difference with RSS-based media is that the sponsorship would be embedded into the movie and exists for as long as the movie does. Assuming that the CPM is $25 and a single video gets downloaded 10,000 times in the first month and 2,000 times each month thereafter... that would make the value of a single video sponsorship at $250 for the first month and $50 for each month afterwards. Of course, there is an exponential decline in viewers since the video gets pushed further down into the feed/archives. So maybe the sponsor only is charged for 6 months... $250 the first month and another $250 for the remaining 5 months... Bring the total to $500 sponsorship per video. (Up-front payment of course.) Seems realistic to me, but wanted to check how others feel about this. -Matt --- http://vlogmap.org http://leanbackvids.com http://ridertech.com Yahoo! Groups Links * To visit your group on the web, go to: http://groups.yahoo.com/group/videoblogging/ * To unsubscribe from this group, send an email to: [EMAIL PROTECTED] * Your use of Yahoo! Groups is subject to: http://docs.yahoo.com/info/terms/
[videoblogging] Re: Sponsorships?
Oh and one other thing. For smaller advertisers that are new to video, there could be a secondary revenue stream made on the creative side of it too. Bill Streeter LO-FI SAINT LOUIS www.lofistl.com --- In videoblogging@yahoogroups.com, Bill Streeter [EMAIL PROTECTED] wrote: All that tells me is that nobody is going to get rich off this stuff anytime soon. Actually there is another thing to consider that doesn't translate directly from the standard web ad space. Length. How much for a 10 sec ad? How about a minute? Makes a difference. Bill Streeter LO-FI SAINT LOUIS www.lofistl.com --- In videoblogging@yahoogroups.com, LeanBackVids.com [EMAIL PROTECTED] wrote: So all this legal talk about music brings me back to sponsors... $25-50 CPM (cost per thousand) is an average price for video sponsorships. (Disclaimer: I used to work for a major sports website and am going by what they charge for various video advertising. And the per 1000 makes the price relative to popularity.) The big difference with RSS-based media is that the sponsorship would be embedded into the movie and exists for as long as the movie does. Assuming that the CPM is $25 and a single video gets downloaded 10,000 times in the first month and 2,000 times each month thereafter... that would make the value of a single video sponsorship at $250 for the first month and $50 for each month afterwards. Of course, there is an exponential decline in viewers since the video gets pushed further down into the feed/archives. So maybe the sponsor only is charged for 6 months... $250 the first month and another $250 for the remaining 5 months... Bring the total to $500 sponsorship per video. (Up-front payment of course.) Seems realistic to me, but wanted to check how others feel about this. -Matt --- http://vlogmap.org http://leanbackvids.com http://ridertech.com Yahoo! Groups Links * To visit your group on the web, go to: http://groups.yahoo.com/group/videoblogging/ * To unsubscribe from this group, send an email to: [EMAIL PROTECTED] * Your use of Yahoo! Groups is subject to: http://docs.yahoo.com/info/terms/
[videoblogging] Re: Sponsorships?
We are talking about CPMs that are much higher, $50 to $150. Does the agreed price then depend on the subscription numbers or average downloads? The two numbers differ greatly for my own vlog as I'm sure it does with more popular vlogs like RB. Kitka Yahoo! Groups Links * To visit your group on the web, go to: http://groups.yahoo.com/group/videoblogging/ * To unsubscribe from this group, send an email to: [EMAIL PROTECTED] * Your use of Yahoo! Groups is subject to: http://docs.yahoo.com/info/terms/
[videoblogging] Re: Sponsorships?
It is all about eyeballs (aka downloads). CPM would then be the cost per thousand downloads. Subscription numbers are not as reliable as the server stat that says a movie has been requested X number of times. -Matt --- http://vlogmap.org http://leanbackvids.com http://ridertech.com --- In videoblogging@yahoogroups.com, Ms. Kitka [EMAIL PROTECTED] wrote: We are talking about CPMs that are much higher, $50 to $150. Does the agreed price then depend on the subscription numbers or average downloads? The two numbers differ greatly for my own vlog as I'm sure it does with more popular vlogs like RB. Kitka Yahoo! Groups Links * To visit your group on the web, go to: http://groups.yahoo.com/group/videoblogging/ * To unsubscribe from this group, send an email to: [EMAIL PROTECTED] * Your use of Yahoo! Groups is subject to: http://docs.yahoo.com/info/terms/
[videoblogging] Re: Sponsorships?
I'm late to the conversation so here's my .02 worth. For me *personally*, sponsorships and advertising doesn't start with a single medium. Sure, I'll put a product or in rare cases an ad in my vlog, podcast or, more directly-- the feed-- but a medium in isolation, well, that's reaching only a fraction of my viewers, listeners, or readers. Yet the one thing remains the same-- the text that surrounds everything. I guarantee that if I landed a sponsorship with a car manufacturer--especially if it's a cool one-- I'm gonna be blogging that; we're gonna be talking about it on the various audio podcasts; and you can be damn sure I'm going to be sticking cameras on everywhere there's a flat surface on the thing. My delta is HTML + XML views for my blog. I can provide a good number there that's much more accurate than any number given for audio or video (iTunes alone completely breaks the tracking statistics-- take Rocketboom and my Xmas vacation-- I didn't open iTunes for a week, and with its default configuration, it downloaded only the most recent episode--giving RB an invalid number. Unless audience does not equal 'watching every episode', which I think they might want it to, I'm just guessing). What I 'sell' is a brand. And at the risk of sounding like I'm stealing from Fast Company's playbook, it's the brand called me. I have certain responsibilities to sponsors, reporting and such. I firmly believe it's part of my job to also educate a sponsor/potential sponsor on the new vibe of getting their message out. Take your ROI and CPM and chuck that out the window. We're living in a world where that starts to mean diddly squat. I'll set a price, set the expectations, and the sponsor cay say yea or nay... similar to the notion that if you had a million bucks to spend on a house, and you had to choose between downtown or in the countryside, your money is going to buy a completely different set of pros and cons. (On a side note, I live in the middle of the boonies... takes me 90 minutes to get into San Fran... a big irritation, yet there are *different* payoffs for having more space in the middle of nature). Even if the video or audio isn't online anymore, the blog text still is. So a random passerby will see that a podcast was sponsored by (insert food stuff name here) and suddenly either a) curse me or b) be hungry cuz i had to go and mention (food stuff name here). Keep in mind in all this sponsorship talk, it doesn't have to be some big-ol-honkin' conglomerate... Go get free schwag from a local skate/surf shop or something. Indie people can advertise in indie media and it's still a little bit punk rock. Punk rock with the rent paid, anyway. -ER : ericrice.com --- In videoblogging@yahoogroups.com, LeanBackVids.com [EMAIL PROTECTED] wrote: So all this legal talk about music brings me back to sponsors... $25-50 CPM (cost per thousand) is an average price for video sponsorships. (Disclaimer: I used to work for a major sports website and am going by what they charge for various video advertising. And the per 1000 makes the price relative to popularity.) The big difference with RSS-based media is that the sponsorship would be embedded into the movie and exists for as long as the movie does. Assuming that the CPM is $25 and a single video gets downloaded 10,000 times in the first month and 2,000 times each month thereafter... that would make the value of a single video sponsorship at $250 for the first month and $50 for each month afterwards. Of course, there is an exponential decline in viewers since the video gets pushed further down into the feed/archives. So maybe the sponsor only is charged for 6 months... $250 the first month and another $250 for the remaining 5 months... Bring the total to $500 sponsorship per video. (Up-front payment of course.) Seems realistic to me, but wanted to check how others feel about this. -Matt --- http://vlogmap.org http://leanbackvids.com http://ridertech.com Yahoo! Groups Links * To visit your group on the web, go to: http://groups.yahoo.com/group/videoblogging/ * To unsubscribe from this group, send an email to: [EMAIL PROTECTED] * Your use of Yahoo! Groups is subject to: http://docs.yahoo.com/info/terms/
