Re: [Wikimediaindia-l] India Program: Community Building Pilot Update: Fantastic Story from Assam

2012-05-30 Thread Srikanth Lakshmanan
On Wed, May 30, 2012 at 11:06 AM, Anirudh Bhati anirudh...@gmail.comwrote:

 There is a palpable jump in the number of redirects created (which adds to
 editing activity) by 273% in February 2012 and 609% in March 2012.  The
 number of redirects have increased from 393 in January 2012 to ~10,000 in
 March 2012.


Each wiki has its own policy on redirects(I am not sure if as has one).
Redirects as a percentage of article will be generally more for Indic
wikipedia's because of multiple factors.They include nature of topics they
cover, a large number of cities / towns in India has multiple names for a
single place. Different people spell the same thing(proper nouns)
differently requiring more redirects. Malayalam, Odia communities have
decided to create English redirects for articles to have usable URLs, so
obviously their redirect count will be more than their article count but
that isn't a bad thing.

Creating redirects is necessary, not a bad thing to do, but am not sure if
as folks are overdoing it considering 10k redirects for 1k articles. But am
not sure how many dialects as has, what other factors made them to create
that many redirects. I would like to hear from them. But if someone is
playing number game (I hope not), it needs to stopped. We have had many
instances of people playing number game on Indic wikis in the past and how
it has negatively impacted / not achieved anything.

http://stats.wikimedia.org/EN_India/TablesDatabaseRedirects.htm

-- 
Regards
Srikanth.L
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Re: [Wikimediaindia-l] Update on Social Media Pilot

2012-05-30 Thread Theo10011
Greetings, fellow FB'ers!!

A couple of points. I mentioned this before on IRC, why is Social Media and
FB being used by the India operations? If this is an initiative by WMF, I
would have thought it could have been taken on from SF. Expert opinions
about Why Facebook aside, this pilot program doesn't seem to have
anything unique for the Indian context. It is still the same scatter
approach, get more people to 'Like', and between the mountains of, OMG,
lol, I like totally like Wikipedia. lol get them to make an edit. After
going through the numbers, there seems to be a conversion rate of 8% or
less with a total edits of less than 300.

Second, I understand that there might be 2 skill-sets involved here. But I
don't know how qualified Indian staff members, or even SF ones are, to take
on one-on-one teaching assignments like these. To the best of my knowledge,
SF staff for the most part avoid teaching assignments, which are done by a
handful of editors on staff. Most of the Indian staff member's editing
started after or a few months prior to joining WMF, and turned into
teaching within a month or two. In Noopur's case, I understand, that
teaching and editing might be two different skill-sets, but I don't know if
she possesses the other one either. She is without doubt qualified to Tweet
and FB ( lawd knows, I can't argue ;) ), but teaching others to edit? She
barely completed her first year editing, sometime last week I think, and a
lot of those edits were in the course of her job. I'm weary only because
this was one of the large problems with the IEP.

On Mon, May 28, 2012 at 5:35 PM, Noopur Raval nra...@wikimedia.org wrote:

 Dear all,

 Greetings! Here's an update on the Social Media pilot 
 programhttp://meta.wikimedia.org/wiki/India_Program/Pilot_Designs/Social_Media.
 Just a small recap before I go on to the numbers.

 *Why Facebook?*
 Why we decided to go with Facebook at all is because potential new editors
 are more comfortable and familiar with the channel.  To illustrate, after
 outreach sessions, we tried staying in touch with around 100 participants
 using a combination of email and talk page messages and got just 3
 responses.  When we sent an invite to a Facebook page where they could get
 help and inputs on how to edit, we got 300 signed up in less than 3 days.
  Also, social media requires relatively lower investments of time and
 resources from our community and many Internet savvy people are comfortable
 using it.  The Social Media program was started in order to effectively
 utilize platforms like Facebook and community groups there (like the Odia
 Wikipedia group, Kannada Wikipedia group) in order to engage more new
 editors and give them basic lessons on editing.

 However, running a Facebook group is very different from using Facebook
 for personal updates.   That's why after observing how these groups work
 and interacting with a few editors who started these groups, we developed a
 systematic 19 point guide that looks at various aspects of how to do use
 Facebook effectively including aspects like discipline in messaging,
 structuring the interactions, tone of messaging, selecting articles, being
 cautious with Wikispeak etc. (Of course, it keeps in mind WP:NOTFACEBOOK.)


{{Like}}



 Here's a sneak peek into what we've been doing on two different groups:

 1) You can also write on 
 Wikipediahttps://www.facebook.com/groups/wikipediasupport/

 This group was primarily started to give lessons in English editing.
 Although all of us use social network sites, it is important to understand
 that the way we interact on Wikipedia is very different from Facebook. This
 is the gap we are trying to bridge through more deliberate messaging. As
 mentioned in the detailed program 
 guidehttp://meta.wikimedia.org/wiki/India_Program/Pilot_Designs/Social_Media#Process,
 we try and do regular editing sessions with fun, interesting articles that
 have adequate space for improvement (therefore making it easier for new
 editors to make their first edits.)

 Through a series of 5 basic tasks like creating a username, correcting a
 spelling mistake, adding a line of information, adding a reference and
 adding an interwiki link, we try and get the user to make their first 5
 edits in less than 10 minutes. Our initial experiments show promise and of
 the 400+ members right now, over 30 users have participated in these
 mini-editing sessions and have now edited for the very first time.  (You
 can see their usernames in the 
 dochttps://www.facebook.com/groups/wikipediasupport/doc/353268748054711/on 
 the group; do note that are the names of 7 existing editors also on that
 list, who are the mentors.)


So, out of 400+ members, over 30 edited. This would have a conversion rate
of 8% or less, I believe. The total edits generated by this exercise don't
seem to exceed 250-300 edits, since the inception.

I wonder, don't workshops, or mid-size meetups have mostly the same
response generated without this much 

Re: [Wikimediaindia-l] Update on Social Media Pilot

2012-05-30 Thread Gautam John
On 30 May 2012 17:43, Theo10011 de10...@gmail.com wrote:

 A couple of points. I mentioned this before on IRC, why is Social Media and
 FB being used by the India operations? If this is an initiative by WMF, I
 would have thought it could have been taken on from SF. Expert opinions
 about Why Facebook aside, this pilot program doesn't seem to have anything
 unique for the Indian context.

As always Theo, thank you for your incisive analytical insights.
Assuming one were to use social media for outreach, how would you do
it differently?

Thank you.

Best,

Gautam

http://blog.prathambooks.org/p/social-media.html

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Re: [Wikimediaindia-l] Update on Social Media Pilot

2012-05-30 Thread Theo10011
On Wed, May 30, 2012 at 5:47 PM, Gautam John gau...@prathambooks.orgwrote:


 As always Theo, thank you for your incisive analytical insights.
 Assuming one were to use social media for outreach, how would you do
 it differently?

 Thank you.


And you are Welcome. :)

I won't do it actually. As memory serves, WMF has never used Social media,
or hired one of those social media experts. The community might have an
opinion or two, if that approach was taken aggressively. Regardless, being
located in SF, having an abundance of native-English speaking, social-media
gadflies, puts the SF staff in a much better position to try these
approaches, yet they never did it aggressively, in all the years I
followed. The official twitter handles existed, but were rarely used to
promote or do outreach in an aggressive manner, they have a moderate number
of followers and links. I kind of appreciate that, it doesn't smell of
desperation, makes certain things look reserved and official. I still wish
they had slightly higher visibility and control over them, but that's jay's
preference.

Then comes the Indian staff, at the count of 4-5, I fail to see how
re-inventing the wheel and venturing into a territory, better men didn't
would be a smart approach. Is there something unique for FB within India?
or a different platform that didn't exist universally, that might justify
it. Does Social Media have to be a priority? You barely have a
communications person writing emails, following up on meetings with the
least bit of consistency, to have a quarter of the staff resources wasted
on FB and twitter. I don't know who handles administrative work on staff,
who handles reporting; the bulk of the official work and communications
still appear to come from Hisham after almost an year. For example, I still
recall the community meetings which were intended to become consistent and
regular at one point, they just disappear for a few months, re-start and
stop. There are other vital tasks that need to be performed at this stage
by such a small team, rather than go into excursions in the wide world of
social media.

Regards
Theo
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[Wikimediaindia-l] 2011 Picture of the Year Competition

2012-05-30 Thread Srikant Kedia
Dear Wikimedians,

Wikimedia Commons is happy to announce that the 2011 Picture of the Year
competition is now open at last. We're interested in your opinion as to
which images qualify to be the Picture of the Year for 2011 (not for 2012).
Any user registered at Commons or a Wikimedia wiki SUL-related to Commons
with more than 75 edits before 1 April 2012 (UTC) is welcome to vote. Check
your eligibility
nowhttp://toolserver.org/%7Epathoschild/accounteligibility/?user=wiki=event=24
! If you meet the criteria, you are eligible to vote.

Nearly 600 images that have been rated Featured Pictures by the
international Wikimedia Commons community in the past year are all entered
in this competition. From professional animal and plant shots to
breathtaking panoramas and skylines, restorations of historically relevant
images, images portraying the world's best architecture, maps, emblems,
diagrams created with the most modern technology, and impressive human
portraits, Commons features pictures of all flavors.

For your convenience, we have sorted the images into topic categories. Two
rounds of voting will be held: In the first round, you can vote for as many
images as you like. The first round the top 32 images , by number of votes,
from any category will go to the final round - the categories are
irrelevant when it comes to counting the votes. If no picture of one topic
category is not in the top 32s, that will be also promoted to the Final to
guarantee a diverse final. In the final round, when a limited number of
images are left, you must decide on the one image that you want to become
the Picture of the Year.

To see the candidate images just go to:
http://commons.wikimedia.org/wiki/Commons:Picture_of_the_Year/2011/Galleries

Wikimedia Commons is interested in hearing your opinions on our featured
images of 2011. The deadline for first round voting is 2012-06-04 at 23:59
(UTC).

Thanks,
Wikimedia Commons Picture of the Year committee
http://commons.wikimedia.org/wiki/Commons:POTY/2011



-- 
Thanks  Regards,
Srikant Kedia
Odia (Oriya) Wikipedia Community
 http://or.wikipedia.org
Mail ID - odiaw...@gmail.com
Facebook- facebook.com/OdiaWiki
Tweet @OdiaWiki
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Re: [Wikimediaindia-l] Update on Social Media Pilot

2012-05-30 Thread Arun Ganesh
On Wed, May 30, 2012 at 6:27 PM, Theo10011 de10...@gmail.com wrote:

 On Wed, May 30, 2012 at 5:47 PM, Gautam John gau...@prathambooks.orgwrote:


 As always Theo, thank you for your incisive analytical insights.
 Assuming one were to use social media for outreach, how would you do
 it differently?

 Thank you.


 And you are Welcome. :)

 I won't do it actually. As memory serves, WMF has never used Social media,
 or hired one of those social media experts. The community might have an
 opinion or two, if that approach was taken aggressively. Regardless, being
 located in SF, having an abundance of native-English speaking, social-media
 gadflies, puts the SF staff in a much better position to try these
 approaches, yet they never did it aggressively, in all the years I
 followed. The official twitter handles existed, but were rarely used to
 promote or do outreach in an aggressive manner, they have a moderate number
 of followers and links. I kind of appreciate that, it doesn't smell of
 desperation, makes certain things look reserved and official. I still wish
 they had slightly higher visibility and control over them, but that's jay's
 preference.


Hi Theo, If we are trying something in India that chaps in SF have not
concentrated on, i would not necessarily label it as a negative approach.
Gut instinct tells me that fb, twitter outreach might be more successful
here as we are riding the social wave with people just discovering and
exploring the new world that smartphones and 3g open out to them.

These platforms can easily extend the social collaboration that goes on in
wikipedia to an extended audience if done properly. What i think would be
useful way of measuring these things is to release statistics monthly on
the number of retweets or shares that could indicate the actual reach of
these outreach efforts. Util then however, this is nothing to boast about.



 Then comes the Indian staff, at the count of 4-5, I fail to see how
 re-inventing the wheel and venturing into a territory, better men didn't
 would be a smart approach. Is there something unique for FB within India?
 or a different platform that didn't exist universally, that might justify
 it. Does Social Media have to be a priority? You barely have a
 communications person writing emails, following up on meetings with the
 least bit of consistency, to have a quarter of the staff resources wasted
 on FB and twitter. I don't know who handles administrative work on staff,
 who handles reporting; the bulk of the official work and communications
 still appear to come from Hisham after almost an year. For example, I still
 recall the community meetings which were intended to become consistent and
 regular at one point, they just disappear for a few months, re-start and
 stop. There are other vital tasks that need to be performed at this stage
 by such a small team, rather than go into excursions in the wide world of
 social media.

 Regards
 Theo


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-- 
j.mp/ArunGanesh http://j.mp/ArunGanesh
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Re: [Wikimediaindia-l] Update on Social Media Pilot

2012-05-30 Thread Gautam John
On 30 May 2012 18:27, Theo10011 de10...@gmail.com wrote:

 I won't do it actually. As memory serves, WMF has never used Social media,
 or hired one of those social media experts.

Fair enough. That said, that is no reason not to try it in India or
other specific locales, right? So long as it ties in to specific
outcomes that WMF and WIP have lined up for the larger program - in
this case, visibility for Wikipedia and driving new editors.

 at one point, they just disappear for a few months, re-start and stop. There
 are other vital tasks that need to be performed at this stage by such a
 small team, rather than go into excursions in the wide world of social
 media.

There always are and sitting on the outside, it's hard for me to
justify one over the other. That said, have the metrics they reported
and based on the numbers Anirudh posted point to an engagement level
that is on par with, better or worse than for the casual drive by
editor? If better, than, IMHO, the question is whether that
acquisition cost and time worth it over the medium term.

Thank you.

Best,

Gautam

http://blog.prathambooks.org/p/social-media.html

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Re: [Wikimediaindia-l] Update on Social Media Pilot

2012-05-30 Thread Ravishankar
Hi,

If the route through Social media is working, why not try it?

During Tamil Wiki media contest, we found Facebook very useful for reaching
online photographers community.

I have also heard similar experiences from Malayalam Wikipedians for some
of their outreach efforts.

Ravi
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Re: [Wikimediaindia-l] Update on Social Media Pilot

2012-05-30 Thread Theo10011
Hi Arun

On Wed, May 30, 2012 at 7:54 PM, Arun Ganesh arun.plane...@gmail.comwrote:

 Hi Theo, If we are trying something in India that chaps in SF have not
 concentrated on, i would not necessarily label it as a negative approach.
 Gut instinct tells me that fb, twitter outreach might be more successful
 here as we are riding the social wave with people just discovering and
 exploring the new world that smartphones and 3g open out to them.

 These platforms can easily extend the social collaboration that goes on in
 wikipedia to an extended audience if done properly. What i think would be
 useful way of measuring these things is to release statistics monthly on
 the number of retweets or shares that could indicate the actual reach of
 these outreach efforts. Util then however, this is nothing to boast about.


Fair enough. And that might have been more of my point that this might not
be the stage to boast about yet, along with de-prioritize social media for
actual ground-level community work.

Second, the metrics- acquisition cost and time spent as Gautam suggested
are indeed more critical here. The metrics aren't hard to analyze, they
were in the original email itself, instead of looking at retweets, number
of likes or members, look at how many people edit, how many actually stick
around. That was, what I went by at an acquisition/conversion rate of 8%.

Third, as Ravishankar asks - if it is working why not try it? - it has been
tried now, and it's not working so well, was my point. The entire result of
the exercise could be imitated in a single workshop or mid-size meetup in 1
day. I am not saying it is not something to keep trying, but something not
focusing on as a priority. This might be something to do in addition to
regular activities, but not spend already limited resources on. The
priorities might need to be re-aligned. That was more or less, my
motivation.

Regards
Theo
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Re: [Wikimediaindia-l] 2011 Picture of the Year Competition

2012-05-30 Thread Srikanth Ramakrishnan
Thanks for informing us about this Srikant.

On Wed, May 30, 2012 at 7:53 PM, Srikant Kedia wikiodis...@gmail.comwrote:

 Dear Wikimedians,

 Wikimedia Commons is happy to announce that the 2011 Picture of the Year
 competition is now open at last. We're interested in your opinion as to
 which images qualify to be the Picture of the Year for 2011 (not for 2012).
 Any user registered at Commons or a Wikimedia wiki SUL-related to Commons
 with more than 75 edits before 1 April 2012 (UTC) is welcome to vote. Check
 your eligibility 
 nowhttp://toolserver.org/%7Epathoschild/accounteligibility/?user=wiki=event=24
 ! If you meet the criteria, you are eligible to vote.

 Nearly 600 images that have been rated Featured Pictures by the
 international Wikimedia Commons community in the past year are all entered
 in this competition. From professional animal and plant shots to
 breathtaking panoramas and skylines, restorations of historically relevant
 images, images portraying the world's best architecture, maps, emblems,
 diagrams created with the most modern technology, and impressive human
 portraits, Commons features pictures of all flavors.

 For your convenience, we have sorted the images into topic categories. Two
 rounds of voting will be held: In the first round, you can vote for as many
 images as you like. The first round the top 32 images , by number of votes,
 from any category will go to the final round - the categories are
 irrelevant when it comes to counting the votes. If no picture of one topic
 category is not in the top 32s, that will be also promoted to the Final to
 guarantee a diverse final. In the final round, when a limited number of
 images are left, you must decide on the one image that you want to become
 the Picture of the Year.

 To see the candidate images just go to:
 http://commons.wikimedia.org/wiki/Commons:Picture_of_the_Year/2011/Galleries

 Wikimedia Commons is interested in hearing your opinions on our featured
 images of 2011. The deadline for first round voting is 2012-06-04 at 23:59
 (UTC).

 Thanks,
 Wikimedia Commons Picture of the Year committee
 http://commons.wikimedia.org/wiki/Commons:POTY/2011



 --
 Thanks  Regards,
 Srikant Kedia
 Odia (Oriya) Wikipedia Community
  http://or.wikipedia.org
 Mail ID - odiaw...@gmail.com
 Facebook- facebook.com/OdiaWiki
 Tweet @OdiaWiki



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Regards,
Srikanth Ramakrishnan.
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Re: [Wikimediaindia-l] Update on Social Media Pilot

2012-05-30 Thread Barry Newstead (WMF)
Just a brief note on the 8% retention rate of a pilot that is not yet two 
months old and has the potential for significant further refinement and 
improvement.  This is a high retention rate based on data I've seen on general 
outreach events, where the rates of conversion to editing are very low 
(generally well below 5% in the analysis we've been doing in India since 
January), as many people have discussed on this list and elsewhere. The 
Wikipedia Education Program, where students have a rather deep introduction to 
Wikipedia, has seen a retention rate of only 4% after the end of the course.[1] 

[1] Report on recent research on Wikipedia Education Program in the Signpost 
http://en.wikipedia.org/wiki/Wikipedia:Wikipedia_Signpost/2012-02-27/Recent_research

Best,
Barry

-- 
Barry Newstead 
Chief Global Development Officer
Wikimedia Foundation


On Wednesday, May 30, 2012 at 8:15 AM, Theo10011 wrote:

 Hi Arun
 
 On Wed, May 30, 2012 at 7:54 PM, Arun Ganesh arun.plane...@gmail.com 
 (mailto:arun.plane...@gmail.com) wrote:
  Hi Theo, If we are trying something in India that chaps in SF have not 
  concentrated on, i would not necessarily label it as a negative approach. 
  Gut instinct tells me that fb, twitter outreach might be more successful 
  here as we are riding the social wave with people just discovering and 
  exploring the new world that smartphones and 3g open out to them. 
  
  These platforms can easily extend the social collaboration that goes on in 
  wikipedia to an extended audience if done properly. What i think would be 
  useful way of measuring these things is to release statistics monthly on 
  the number of retweets or shares that could indicate the actual reach of 
  these outreach efforts. Util then however, this is nothing to boast about. 
 
 Fair enough. And that might have been more of my point that this might not be 
 the stage to boast about yet, along with de-prioritize social media for 
 actual ground-level community work. 
 
 Second, the metrics- acquisition cost and time spent as Gautam suggested are 
 indeed more critical here. The metrics aren't hard to analyze, they were in 
 the original email itself, instead of looking at retweets, number of likes or 
 members, look at how many people edit, how many actually stick around. That 
 was, what I went by at an acquisition/conversion rate of 8%. 
 
 Third, as Ravishankar asks - if it is working why not try it? - it has been 
 tried now, and it's not working so well, was my point. The entire result of 
 the exercise could be imitated in a single workshop or mid-size meetup in 1 
 day. I am not saying it is not something to keep trying, but something not 
 focusing on as a priority. This might be something to do in addition to 
 regular activities, but not spend already limited resources on. The 
 priorities might need to be re-aligned. That was more or less, my motivation. 
 
 Regards
 Theo 
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Re: [Wikimediaindia-l] Update on Social Media Pilot

2012-05-30 Thread Srikanth Ramakrishnan
Isn't it too early to comment on the retention rate. We should give it some
more time right?
--
Srikanth.

On Wed, May 30, 2012 at 10:21 PM, Barry Newstead (WMF) 
bnewst...@wikimedia.org wrote:

 Just a brief note on the 8% retention rate of a pilot that is not yet two
 months old and has the potential for significant further refinement and
 improvement.  This is a high retention rate based on data I've seen on
 general outreach events, where the rates of conversion to editing are very
 low (generally well below 5% in the analysis we've been doing in India
 since January), as many people have discussed on this list and elsewhere.
 The Wikipedia Education Program, where students have a rather deep
 introduction to Wikipedia, has seen a retention rate of only 4% after the
 end of the course.[1]

 [1] Report on recent research on Wikipedia Education Program in the
 Signpost
 http://en.wikipedia.org/wiki/Wikipedia:Wikipedia_Signpost/2012-02-27/Recent_research

 Best,
 Barry

 --
 Barry Newstead
 Chief Global Development Officer
 Wikimedia Foundation

 On Wednesday, May 30, 2012 at 8:15 AM, Theo10011 wrote:

 Hi Arun

 On Wed, May 30, 2012 at 7:54 PM, Arun Ganesh arun.plane...@gmail.comwrote:

 Hi Theo, If we are trying something in India that chaps in SF have not
 concentrated on, i would not necessarily label it as a negative approach.
 Gut instinct tells me that fb, twitter outreach might be more successful
 here as we are riding the social wave with people just discovering and
 exploring the new world that smartphones and 3g open out to them.

 These platforms can easily extend the social collaboration that goes on in
 wikipedia to an extended audience if done properly. What i think would be
 useful way of measuring these things is to release statistics monthly on
 the number of retweets or shares that could indicate the actual reach of
 these outreach efforts. Util then however, this is nothing to boast about.


 Fair enough. And that might have been more of my point that this might not
 be the stage to boast about yet, along with de-prioritize social media for
 actual ground-level community work.

 Second, the metrics- acquisition cost and time spent as Gautam suggested
 are indeed more critical here. The metrics aren't hard to analyze, they
 were in the original email itself, instead of looking at retweets, number
 of likes or members, look at how many people edit, how many actually stick
 around. That was, what I went by at an acquisition/conversion rate of 8%.

 Third, as Ravishankar asks - if it is working why not try it? - it has
 been tried now, and it's not working so well, was my point. The entire
 result of the exercise could be imitated in a single workshop or mid-size
 meetup in 1 day. I am not saying it is not something to keep trying, but
 something not focusing on as a priority. This might be something to do in
 addition to regular activities, but not spend already limited resources on.
 The priorities might need to be re-aligned. That was more or less, my
 motivation.

 Regards
 Theo
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-- 
Regards,
Srikanth Ramakrishnan.
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Re: [Wikimediaindia-l] Update on Social Media Pilot

2012-05-30 Thread Srikanth Lakshmanan
On Wed, May 30, 2012 at 8:13 PM, Ravishankar ravidre...@gmail.com wrote:

 If the route through Social media is working, why not try it?

 During Tamil Wiki media contest, we found Facebook very useful for
 reaching online photographers community.


During TWMC, engagement was built (liking and commenting) and people
started contributing themselves(some posted on FB, later some moved to
commons) after it reached a mass. Though it could have attracted some due
to the $$ tag it had, I don't think everyone contributed due to it. People
wanted their work to be seen by many and hence contributed photos. But yeah
facebook gives huge numbers in terms of getting eyeballs / pageviews and
spreading the word. I would soon be having *some* statistics of pageviews
coming from facebook / twitter into Tamil wikipedia pages through
tawp.in(Shorturl service Yuvi runs for Tamil Wikipedia whose logs I
have access
to), quick look already gave some surprising data. So we can't write off
facebook / social media that easily but using them for teaching how to edit
is completely different thing.

I would look at numbers here in slightly different way. 400 people are part
of a group. Facebook allows anyone in group to add anyone else into the
group even without the person's acceptance. So this is kind of sending 400
invitations out for an outreach. On most of the messages many people in the
group were prodded for attention (@mentioned) and on average 8%  have
replied and participated (made initial edits). This is akin to conducting
the actual outreach. Rentention is something that needs to be seen after a
few months if these users continue to edit voluntarily (having attended an
outreach event).

In all these, I probably don't like the prodding part (in real world I
would compare it to shouting Wikipedia Wikipedia (like tea,coffee)
outside the Wikipedia stall), *after most people know* that there is a
stall (group). But am not sure how else it would be possible to attract
attention of people on facebook (which is meant for connecting with friends
primarily).

On the challanges part, I would like to know, how it can be scaled beyond a
person's network. Since people don't join the group by self, amount of
people who can be reached is low and adding random people from friend's
list into group isn't going to help.

Theo, To be fair to OP(Original Poster) , I see the mail only as an update
and didn't seem like any boasting was done.

-- 
Regards
Srikanth.L
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Re: [Wikimediaindia-l] Update on Social Media Pilot

2012-05-30 Thread Anirudh Bhati
On Wed, May 30, 2012 at 10:21 PM, Barry Newstead (WMF) 
bnewst...@wikimedia.org wrote:

 Just a brief note on the 8% retention rate of a pilot that is not yet two
 months old and has the potential for significant further refinement and
 improvement.  This is a high retention rate based on data I've seen on
 general outreach events, where the rates of conversion to editing are very
 low (generally well below 5% in the analysis we've been doing in India
 since January), as many people have discussed on this list and elsewhere.
 The Wikipedia Education Program, where students have a rather deep
 introduction to Wikipedia, has seen a retention rate of only 4% after the
 end of the course.[1]


I don't think those editors have been retained.  You will find that all
of them have made 5-10 edits on a single day (likely with considerable
application of persuasion) and then stopped completely.

On Wed, May 30, 2012 at 8:09 PM, Gautam John gau...@prathambooks.org
 wrote:

 On 30 May 2012 18:27, Theo10011 de10...@gmail.com wrote:

  I won't do it actually. As memory serves, WMF has never used Social
 media,
  or hired one of those social media experts.

 Fair enough. That said, that is no reason not to try it in India or
 other specific locales, right? So long as it ties in to specific
 outcomes that WMF and WIP have lined up for the larger program - in
 this case, visibility for Wikipedia and driving new editors.


This is something which has been discussed previously on Wikimedia related
lists - Wikimedia projects and other social media networks are dissimilar
services with a completely different purpose around communities.  It goes
without saying that they attract different sort of contributors looking to
achieve different goals.  I will not go on to further elaborate and reduce
this to an academic discussion but will just conclude by saying that
working on our projects is not akin to a social media experience and that
it is highly unlikely that we will successfully leverage social media
oriented programs to harvest contributors for our projects in a way that
justifies the financial costs involved.

Wikipedia has sufficient visibility on the Internet around the world and in
India.  I am opposed to spending the community's considerable monetary
resources to run facebook groups for training newbies.  As Salmaan
expressed earlier, there are better qualified and trained individuals with
substantial Wikimedia experience around the world suited to experiment with
newer frontiers.

On Wed, May 30, 2012 at 8:09 PM, Gautam John gau...@prathambooks.org
 wrote:

 There always are and sitting on the outside, it's hard for me to
 justify one over the other. That said, have the metrics they reported
 and based on the numbers Anirudh posted point to an engagement level
 that is on par with, better or worse than for the casual drive by
 editor? If better, than, IMHO, the question is whether that
 acquisition cost and time worth it over the medium term.


I think there are likely to be positive outcomes of extended intervention
with local communities in most cases.  Here, it is not so apparent since
the period of engagement with the community was limited.  We find that the
fantastic news about the increased activity among the Assamese Wikipedians
is mainly a result of bot-like editing and creation of numerous redirects.
 However, I am not so pessimistic about the whole idea of engaging smaller
Indic language projects, This can work specially with a proper Wikipedian
like Shiju taking the lead, however, the projection of instant results like
the email sent by Hisham suggests is not believable.  Therefore, the
question around acquisition cost and time is an important factor which
should be carefully examined.

On Wed, May 30, 2012 at 7:54 PM, Arun Ganesh arun.plane...@gmail.com
 wrote:

 These platforms can easily extend the social collaboration that goes on in
 wikipedia to an extended audience if done properly. What i think would be
 useful way of measuring these things is to release statistics monthly on
 the number of retweets or shares that could indicate the actual reach of
 these outreach efforts. Util then however, this is nothing to boast about.


This is a fair suggestion, Arun.  I'd think user experience is something
which can be enhanced through engineering and software development rather
than the current way of implementation.

Noopur, thank you for posting the report.  I have a few questions for the
India Programs team which I have listed under, would appreciate if you
could respond:

1.  How do you plan on scaling the Social Media pilot beyond your own
networks?
2.  Do you believe you can effectively create a mechanism for recruitment
of editors through this project in a manner that justifies the cost and
time involved?  I am asking this because I noticed that you make serious
attempts at trying to convince users to edit Wikipedia pages.
3.  How many hours per week do you spend on the Wikipedia support group?



Re: [Wikimediaindia-l] Update on Social Media Pilot

2012-05-30 Thread LiAnna Davis
Thanks for sharing these results so far, Noopur!

On Wed, May 30, 2012 at 5:57 AM, Theo10011 de10...@gmail.com wrote:
snip
 As memory serves, WMF has never used Social media,
 or hired one of those social media experts. The community might have an
 opinion or two, if that approach was taken aggressively. Regardless, being
 located in SF, having an abundance of native-English speaking, social-media
 gadflies, puts the SF staff in a much better position to try these
 approaches, yet they never did it aggressively, in all the years I followed.
snip

Speaking as one of those native-English speaking, social-media
gadflies based in SF... :)

I actually tried something similar during the Public Policy
Initiative. I created a Facebook page and encouraged U.S. students
participating in our program to like the page for help with editing
and other insight into Wikipedia. I really struggled to get any
students to actually use it, however. From the feedback I got -- and
I've seen this echoed elsewhere in U.S. pedagogy journals and such --
U.S. students in general tend to view Facebook as a place to have fun,
and don't want to use it for schoolwork or employment.

That being said, I'm really glad to see this experimented with in
places other than the United States. I think the early results Noopur
shared from India and what we've seen with a similar Facebook group
for the Cairo Pilot of the Wikipedia Education Program (in that case
entirely volunteer-led) demonstrates that the results I saw are not
applicable globally. I'm glad to see us experimenting with different
ways of engaging local communities to edit Wikipedia, and I look
forward to hearing more about these efforts as they mature in the
future.

LiAnna


-- 
LiAnna Davis
Wikipedia Education Program Communications Manager
Wikimedia Foundation
http://education.wikimedia.org
(415) 839-6885 x6649
lda...@wikimedia.org

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Re: [Wikimediaindia-l] Update on Social Media Pilot

2012-05-30 Thread Arun Ganesh
On Thu, May 31, 2012 at 3:12 AM, LiAnna Davis lda...@wikimedia.org wrote:

 Thanks for sharing these results so far, Noopur!


 That being said, I'm really glad to see this experimented with in
 places other than the United States. I think the early results Noopur
 shared from India and what we've seen with a similar Facebook group
 for the Cairo Pilot of the Wikipedia Education Program (in that case
 entirely volunteer-led) demonstrates that the results I saw are not
 applicable globally. I'm glad to see us experimenting with different
 ways of engaging local communities to edit Wikipedia, and I look
 forward to hearing more about these efforts as they mature in the
  future.


Having spent quite a bit time on the field doing user research on mobile
technology use in India, I can vouch for its amazing reach here. I have
been to desolate villages in
kutchhttp://en.wikipedia.org/wiki/Kutch_Districtwhere you will find
people living in mud houses, intermittent power supply,
smartphones with a 3g connection and sharing poetry with friends in their
community on facebook. And these are people who have not even passed high
school.

These are amazing things happening in this country and now is a golden
opportunity to capitalize on that to benefit the wikimedia movement. These
are worthwhile experiments and I look forward to seeing a lot more in terms
of innovative ideas to engage people and bring them together for a
worthwhile cause.



 LiAnna


 --
 LiAnna Davis
 Wikipedia Education Program Communications Manager
 Wikimedia Foundation
 http://education.wikimedia.org
 (415) 839-6885 x6649
 lda...@wikimedia.org

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