[MCN-L] Custom urls vs "brand" urls for microsites
Just agreeing with Douglas, and, Jewel, you’re thinking is correct. Your brand
is your museum not your exhibition (even if it is "special"), you just need to
make sure your home page reflects your
Just agreeing with Douglas, and, Jewel, you’re thinking is correct. Your brand
is your museum not your exhibition (even if it is "special"), you just need to
make sure your home page reflects your marketing activity.
-nik
Nik
-Original Message-
From: mcn-l <mcn-l-boun...@mcn.edu> On Behalf Of Douglas Hegley
Sent: Tuesday, March 13, 2018 2:40 PM
To: Museum Computer Network Listserv <mcn-l@mcn.edu>
Subject: Re: [MCN-L] Custom urls vs "brand" urls for microsites
Jewel - IMHO it is
Jewel - IMHO it is best practice to keep "microsites" under your standard
URL umbrella. If your administration feels that you *must* have a special
URL (by the way, I know of no research that would support the efficacy of
special URLs), then purchase that and just re-direct to your own site.
What do you think about you using a custom URL to promote and share, but
that resolves to 'ourmuseum.org/specialexhibit'? You get the benefit of it
being 'special' but then you make it part of the core web site and enjoy
the SEO and other benefits of being part of the core web site.
Hope that
Hello All!
I’m having a bit of a discussion with upper management concerning a big
upcoming show and the build-out of a microsite for it and I need some
recommendations/ expertise from this knowledgeable group.
What has been your experience building microsites in terms of urls? Is there a
best
