On Thu, Nov 10, 2011 at 3:54 PM, ss <[email protected]> wrote: >>The second test Brochet conducted was even more damning. He took a middling >> Bordeaux and served it in two different bottles. One bottle was a fancy >> grand-cru. The other bottle was an ordinary vin du table. Despite the fact >> that they were actually being served the exact same wine, the experts gave >> the differently labeled bottles nearly opposite ratings. The grand cru was >> "agreeable, woody, complex, balanced and rounded," while the vin du table >> was "weak, short, light, flat and faulty". Forty experts said the wine with >> the fancy label was worth drinking, while only 12 said the cheap wine was.
The origins of Pleasure - A good talk by Paul Bloom at TED on a similar topic. http://www.ted.com/talks/paul_bloom_the_origins_of_pleasure.html -- Vinayak
