I have re-added the marketing list which somehow keeps falling off this marketing discussion. SJ has found concise phrases which I feel will serve well.
There is a lot of time, effort, and money that goes into building a brand, and this effort is being undertaken to simplify matters for prospective users - so they have some expectation of what it means and what it does. Nothing has become "generic" yet; if we had the money for a survey, I would be surprised if 5 out of a thousand polled adults had heard of the phrase Sugar on a Stick. That can change, but only if Sugar Labs calls the shots. Naming a bunch of diferent things with similar names guarantees that we cannot grow Sugar on a Stick. If there were 200 distro projects interested, that would be a different matter. But I just don't see the problem with project marketing teams working with Sugar Labs, as Trisquel has done. It's not like we are difficult to reach; the PR address and phone number we set up has worked well to field requests. Sean On Mon, Nov 2, 2009 at 8:08 AM, Caryl Bigenho <[email protected]> wrote: > Hi Again, > > Douglas has a good point... if you are a Linux developer. However, if our > target end users are to come from the education community, it is very > doubtful that they will be familiar with publications such as the excellent > one he references. Having many different names for different versions of > Sugar on a usb stick will only confuse them. This seems a place where the > good old KISS principle should apply. > > Caryl > > > > > > _______________________________________________ > SoaS mailing list > [email protected] > http://lists.sugarlabs.org/listinfo/soas > > _______________________________________________ SoaS mailing list [email protected] http://lists.sugarlabs.org/listinfo/soas
