Why can’t we do both and compare the numbers?

That’s how we learn …

Fabrice

> On Jan 16, 2015, at 2:45 PM, Victor Grigas <[email protected]> wrote:
> 
> I'm sorry, I must insist on the Twitter post! I think people will get it, and 
> those that don't will shortly thereafter because everyone who does will 
> inform them about it- 
> 
> 
> On Jan 16, 2015, at 5:41 PM, Fabrice Florin <[email protected] 
> <mailto:[email protected]>> wrote:
> 
>> Hi guys, 
>> 
>> The blog post is now live:
>> 
>> https://blog.wikimedia.org/2015/01/16/high-school-student-cancer-test/ 
>> <https://blog.wikimedia.org/2015/01/16/high-school-student-cancer-test/>
>> 
>> I too share Juliet’s concern that most people will not understand  "I am 
>> Jack's cancer research”. 
>> 
>> So I recommend we start with a clearer message:
>> 
>> High school student Jack Andraka used Wikipedia to research a new test for 
>> cancer [LINK]
>> 
>> This will insure that a lot of people click on it, because everyone loves a 
>> success story about a student that helped cure cancer.
>> 
>> As a follow-up, I think it would be fine to use the more cryptic line, which 
>> will resonate with people who get it.
>> 
>> Would love to see the numbers next week, to see the clickthrough for both 
>> messages.
>> 
>> Congrats to Victor and Yoona for a really compelling human-interest story!
>> 
>> Have a wonderful weekend, everyone!
>> 
>> 
>> Fabrice
>> 
>> 
>> 
>>> On Jan 16, 2015, at 2:31 PM, Juliet Barbara <[email protected] 
>>> <mailto:[email protected]>> wrote:
>>> 
>>> Maybe I'm being dense but I don't get it :/ What's the thinking behind "I 
>>> am Jack's cancer research" and do you think people will get it? 
>>> 
>>> On Fri, Jan 16, 2015 at 1:54 PM, Victor Grigas <[email protected] 
>>> <mailto:[email protected]>> wrote:
>>> Actually I'd like all of them to be :
>>> 
>>> I am Jack's cancer research [LINK] #openaccess
>>> 
>>> It's friday - I think everyone will like it
>>> 
>>> On Fri, Jan 16, 2015 at 4:52 PM, Heather Walls <[email protected] 
>>> <mailto:[email protected]>> wrote:
>>> Fight club reference. Sounds good to me. ;)
>>> 
>>> On Fri, Jan 16, 2015 at 1:46 PM, Victor Grigas <[email protected] 
>>> <mailto:[email protected]>> wrote:
>>> Could we do this one:
>>> 
>>> f/g: I am Jack's cancer research [LINK] #openaccess
>>> 
>>> on Twitter? It's like Wikipedia is saying "I am Jack's cancer research" 
>>> which is true!
>>> 
>>> On Fri, Jan 16, 2015 at 4:43 PM, Michael Guss <[email protected] 
>>> <mailto:[email protected]>> wrote:
>>> 
>>> Hi everyone,
>>> 
>>> Here is the proposed social media for the blog post that is to be out 
>>> today, "How 17-year old Jack Andraka used Wikipedia to research a new test 
>>> for cancer." 
>>> Thank you fore reviewing. 
>>> 
>>> 
>>> t: High school student Jack Andraka used Wikipedia to research a new test 
>>> for cancer [LINK] 
>>> 
>>> t: Read how high school student Jack Andraka used Wikipedia to research a 
>>> new test for cancer [LINK]
>>> 
>>> f/g: I am Jack's cancer research [LINK] #openaccess
>>> 
>>> f/g: Here's how high school student Jack Andraka used Wikipedia to research 
>>> a new test for cancer. After a family member died from cancer, he set out 
>>> to find a cure for the disease. [LINK] [LINK]
>>> 
>>> f/g: After a family member died from cancer, Jack Andraka set out to find a 
>>> new test for the disease, using Wikipedia to invent a new, fast and 
>>> inexpensive test. [LINK]
>>> 
>>> f/g: Read how high school student Jack Andraka used Wikipedia to research a 
>>> new test for cancer [LINK]
>>> 
>>> 
>>> -- 
>>> Michael Guss
>>> Research Analyst
>>> Wikimediafoundation.org <http://wikimediafoundation.org/>
>>> [email protected] <mailto:[email protected]>
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>>> Social-media mailing list
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>>> 
>>> 
>>> 
>>> 
>>> -- 
>>> 
>>> Victor Grigas
>>> Storyteller <http://youtu.be/ci0Pihl2zXY>
>>> Wikimedia Foundation
>>> [email protected] <mailto:[email protected]>
>>> 
>>> https://donate.wikimedia.org/ <https://donate.wikimedia.org/>
>>> 
>>> 
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>>> 
>>> 
>>> 
>>> -- 
>>> Heather Walls
>>> Communications Design Manager I Wikimedia Foundation
>>> 149 New Montgomery Street I San Francisco, CA 94105
>>> [email protected] <mailto:[email protected]>
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>>> Social-media mailing list
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>>> 
>>> 
>>> 
>>> 
>>> -- 
>>> 
>>> Victor Grigas
>>> Storyteller <http://youtu.be/ci0Pihl2zXY>
>>> Wikimedia Foundation
>>> [email protected] <mailto:[email protected]>
>>> 
>>> https://donate.wikimedia.org/ <https://donate.wikimedia.org/>
>>> 
>>> 
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>>> 
>>> 
>>> 
>>> 
>>> -- 
>>> Juliet Barbara
>>> Senior Communications Manager I Wikimedia Foundation
>>> 149 New Montgomery Street I San Francisco, CA 94105
>>> [email protected] <mailto:[email protected]> I +1 (512) 750-5677
>>> 
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>> 
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