On Fri, Jan 16, 2015 at 2:46 PM, Fabrice Florin <[email protected]>
wrote:

> Why can’t we do both and compare the numbers?
>

Our own little version of A/B testing...we do what we can.


>
> That’s how we learn …
>
> Fabrice
>
> On Jan 16, 2015, at 2:45 PM, Victor Grigas <[email protected]> wrote:
>
> I'm sorry, I must insist on the Twitter post! I think people will get it,
> and those that don't will shortly thereafter because everyone who does will
> inform them about it-
>
>
> On Jan 16, 2015, at 5:41 PM, Fabrice Florin <[email protected]> wrote:
>
> Hi guys,
>
> The blog post is now live:
>
> https://blog.wikimedia.org/2015/01/16/high-school-student-cancer-test/
>
> I too share Juliet’s concern that most people will not understand  "I am
> Jack's cancer research”.
>
> So I recommend we start with a clearer message:
>
> High school student Jack Andraka used Wikipedia to research a new test for
> cancer [LINK]
>
> This will insure that a lot of people click on it, because everyone loves
> a success story about a student that helped cure cancer.
>
> As a follow-up, I think it would be fine to use the more cryptic line,
> which will resonate with people who get it.
>
> Would love to see the numbers next week, to see the clickthrough for both
> messages.
>
> Congrats to Victor and Yoona for a really compelling human-interest story!
>
> Have a wonderful weekend, everyone!
>
>
> Fabrice
>
>
>
> On Jan 16, 2015, at 2:31 PM, Juliet Barbara <[email protected]>
> wrote:
>
> Maybe I'm being dense but I don't get it :/ What's the thinking behind "I
> am Jack's cancer research" and do you think people will get it?
>
> On Fri, Jan 16, 2015 at 1:54 PM, Victor Grigas <[email protected]>
> wrote:
>
>> Actually I'd like all of them to be :
>>
>> I am Jack's cancer research [LINK] #openaccess
>>
>> It's friday - I think everyone will like it
>>
>> On Fri, Jan 16, 2015 at 4:52 PM, Heather Walls <[email protected]>
>> wrote:
>>
>>> Fight club reference. Sounds good to me. ;)
>>>
>>> On Fri, Jan 16, 2015 at 1:46 PM, Victor Grigas <[email protected]>
>>> wrote:
>>>
>>>> Could we do this one:
>>>>
>>>> f/g: I am Jack's cancer research [LINK] #openaccess
>>>>
>>>> on Twitter? It's like Wikipedia is saying "I am Jack's cancer research"
>>>> which is true!
>>>>
>>>> On Fri, Jan 16, 2015 at 4:43 PM, Michael Guss <[email protected]>
>>>> wrote:
>>>>
>>>>>
>>>>> Hi everyone,
>>>>>
>>>>> Here is the proposed social media for the blog post that is to be out
>>>>> today, "How 17-year old Jack Andraka used Wikipedia to research a new test
>>>>> for cancer."
>>>>> Thank you fore reviewing.
>>>>>
>>>>>
>>>>> t: High school student Jack Andraka used Wikipedia to research a new
>>>>> test for cancer [LINK]
>>>>>
>>>>> t: Read how high school student Jack Andraka used Wikipedia to
>>>>> research a new test for cancer [LINK]
>>>>>
>>>>> f/g: I am Jack's cancer research [LINK] #openaccess
>>>>>
>>>>> f/g: Here's how high school student Jack Andraka used Wikipedia to
>>>>> research a new test for cancer. After a family member died from cancer, he
>>>>> set out to find a cure for the disease. [LINK] [LINK]
>>>>>
>>>>> f/g: After a family member died from cancer, Jack Andraka set out to
>>>>> find a new test for the disease, using Wikipedia to invent a new, fast and
>>>>> inexpensive test. [LINK]
>>>>>
>>>>> f/g: Read how high school student Jack Andraka used Wikipedia to
>>>>> research a new test for cancer [LINK]
>>>>>
>>>>>
>>>>> --
>>>>> Michael Guss
>>>>> Research Analyst
>>>>> Wikimediafoundation.org <http://wikimediafoundation.org/>
>>>>> [email protected]
>>>>>
>>>>> _______________________________________________
>>>>> Social-media mailing list
>>>>> [email protected]
>>>>> https://lists.wikimedia.org/mailman/listinfo/social-media
>>>>>
>>>>>
>>>>
>>>>
>>>> --
>>>>
>>>> *Victor Grigas*
>>>> Storyteller <http://youtu.be/ci0Pihl2zXY>
>>>> Wikimedia Foundation
>>>> [email protected]
>>>> https://donate.wikimedia.org/
>>>>
>>>>
>>>> _______________________________________________
>>>> Social-media mailing list
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>>>>
>>>>
>>>
>>>
>>> --
>>> Heather Walls
>>> Communications Design Manager I Wikimedia Foundation
>>> 149 New Montgomery Street I San Francisco, CA 94105
>>> [email protected]
>>>
>>> _______________________________________________
>>> Social-media mailing list
>>> [email protected]
>>> https://lists.wikimedia.org/mailman/listinfo/social-media
>>>
>>>
>>
>>
>> --
>>
>> *Victor Grigas*
>> Storyteller <http://youtu.be/ci0Pihl2zXY>
>> Wikimedia Foundation
>> [email protected]
>> https://donate.wikimedia.org/
>>
>>
>> _______________________________________________
>> Social-media mailing list
>> [email protected]
>> https://lists.wikimedia.org/mailman/listinfo/social-media
>>
>>
>
>
> --
> *Juliet Barbara*
> Senior Communications Manager I Wikimedia Foundation
> 149 New Montgomery Street I San Francisco, CA 94105
> [email protected] I +1 (512) 750-5677
>
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>
>
> _______________________________________________
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>
>


-- 
Heather Walls
Communications Design Manager I Wikimedia Foundation
149 New Montgomery Street I San Francisco, CA 94105
[email protected]
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