On Fri, Jan 16, 2015 at 5:55 PM, Fabrice Florin <[email protected]>
wrote:

> If our goal is to reach all of humanity, then I think it is appropriate to
> have different messages for different user groups.
>
> Otherwise, we risk leaving out folks who have different cultural
> references. Sounds like a missed opportunity to me.
>
> And sending two separate messages a few hours apart also increases the
> likelihood that more people will see it.
>
> My 2 cents.
>

Ok! agreed!


>
> -f
>
>
> On Jan 16, 2015, at 2:48 PM, Heather Walls <[email protected]> wrote:
>
> On Fri, Jan 16, 2015 at 2:46 PM, Fabrice Florin <[email protected]>
> wrote:
>
>> Why can’t we do both and compare the numbers?
>>
>
> Our own little version of A/B testing...we do what we can.
>
>
>>
>> That’s how we learn …
>>
>> Fabrice
>>
>> On Jan 16, 2015, at 2:45 PM, Victor Grigas <[email protected]> wrote:
>>
>> I'm sorry, I must insist on the Twitter post! I think people will get it,
>> and those that don't will shortly thereafter because everyone who does will
>> inform them about it-
>>
>>
>> On Jan 16, 2015, at 5:41 PM, Fabrice Florin <[email protected]>
>> wrote:
>>
>> Hi guys,
>>
>> The blog post is now live:
>>
>> https://blog.wikimedia.org/2015/01/16/high-school-student-cancer-test/
>>
>> I too share Juliet’s concern that most people will not understand  "I am
>> Jack's cancer research”.
>>
>> So I recommend we start with a clearer message:
>>
>> High school student Jack Andraka used Wikipedia to research a new test
>> for cancer [LINK]
>>
>> This will insure that a lot of people click on it, because everyone loves
>> a success story about a student that helped cure cancer.
>>
>> As a follow-up, I think it would be fine to use the more cryptic line,
>> which will resonate with people who get it.
>>
>> Would love to see the numbers next week, to see the clickthrough for both
>> messages.
>>
>> Congrats to Victor and Yoona for a really compelling human-interest story!
>>
>> Have a wonderful weekend, everyone!
>>
>>
>> Fabrice
>>
>>
>>
>> On Jan 16, 2015, at 2:31 PM, Juliet Barbara <[email protected]>
>> wrote:
>>
>> Maybe I'm being dense but I don't get it :/ What's the thinking behind "I
>> am Jack's cancer research" and do you think people will get it?
>>
>> On Fri, Jan 16, 2015 at 1:54 PM, Victor Grigas <[email protected]>
>> wrote:
>>
>>> Actually I'd like all of them to be :
>>>
>>> I am Jack's cancer research [LINK] #openaccess
>>>
>>> It's friday - I think everyone will like it
>>>
>>> On Fri, Jan 16, 2015 at 4:52 PM, Heather Walls <[email protected]>
>>> wrote:
>>>
>>>> Fight club reference. Sounds good to me. ;)
>>>>
>>>> On Fri, Jan 16, 2015 at 1:46 PM, Victor Grigas <[email protected]>
>>>> wrote:
>>>>
>>>>> Could we do this one:
>>>>>
>>>>> f/g: I am Jack's cancer research [LINK] #openaccess
>>>>>
>>>>> on Twitter? It's like Wikipedia is saying "I am Jack's cancer
>>>>> research" which is true!
>>>>>
>>>>> On Fri, Jan 16, 2015 at 4:43 PM, Michael Guss <[email protected]>
>>>>> wrote:
>>>>>
>>>>>>
>>>>>> Hi everyone,
>>>>>>
>>>>>> Here is the proposed social media for the blog post that is to be out
>>>>>> today, "How 17-year old Jack Andraka used Wikipedia to research a new 
>>>>>> test
>>>>>> for cancer."
>>>>>> Thank you fore reviewing.
>>>>>>
>>>>>>
>>>>>> t: High school student Jack Andraka used Wikipedia to research a new
>>>>>> test for cancer [LINK]
>>>>>>
>>>>>> t: Read how high school student Jack Andraka used Wikipedia to
>>>>>> research a new test for cancer [LINK]
>>>>>>
>>>>>> f/g: I am Jack's cancer research [LINK] #openaccess
>>>>>>
>>>>>> f/g: Here's how high school student Jack Andraka used Wikipedia to
>>>>>> research a new test for cancer. After a family member died from cancer, 
>>>>>> he
>>>>>> set out to find a cure for the disease. [LINK] [LINK]
>>>>>>
>>>>>> f/g: After a family member died from cancer, Jack Andraka set out to
>>>>>> find a new test for the disease, using Wikipedia to invent a new, fast 
>>>>>> and
>>>>>> inexpensive test. [LINK]
>>>>>>
>>>>>> f/g: Read how high school student Jack Andraka used Wikipedia to
>>>>>> research a new test for cancer [LINK]
>>>>>>
>>>>>>
>>>>>> --
>>>>>> Michael Guss
>>>>>> Research Analyst
>>>>>> Wikimediafoundation.org <http://wikimediafoundation.org/>
>>>>>> [email protected]
>>>>>>
>>>>>> _______________________________________________
>>>>>> Social-media mailing list
>>>>>> [email protected]
>>>>>> https://lists.wikimedia.org/mailman/listinfo/social-media
>>>>>>
>>>>>>
>>>>>
>>>>>
>>>>> --
>>>>>
>>>>> *Victor Grigas*
>>>>> Storyteller <http://youtu.be/ci0Pihl2zXY>
>>>>> Wikimedia Foundation
>>>>> [email protected]
>>>>> https://donate.wikimedia.org/
>>>>>
>>>>>
>>>>> _______________________________________________
>>>>> Social-media mailing list
>>>>> [email protected]
>>>>> https://lists.wikimedia.org/mailman/listinfo/social-media
>>>>>
>>>>>
>>>>
>>>>
>>>> --
>>>> Heather Walls
>>>> Communications Design Manager I Wikimedia Foundation
>>>> 149 New Montgomery Street I San Francisco, CA 94105
>>>> [email protected]
>>>>
>>>> _______________________________________________
>>>> Social-media mailing list
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>>>>
>>>>
>>>
>>>
>>> --
>>>
>>> *Victor Grigas*
>>> Storyteller <http://youtu.be/ci0Pihl2zXY>
>>> Wikimedia Foundation
>>> [email protected]
>>> https://donate.wikimedia.org/
>>>
>>>
>>> _______________________________________________
>>> Social-media mailing list
>>> [email protected]
>>> https://lists.wikimedia.org/mailman/listinfo/social-media
>>>
>>>
>>
>>
>> --
>> *Juliet Barbara*
>> Senior Communications Manager I Wikimedia Foundation
>> 149 New Montgomery Street I San Francisco, CA 94105
>> [email protected] I +1 (512) 750-5677
>>
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>>
>>
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>>
>>
>> _______________________________________________
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>>
>>
>
>
> --
> Heather Walls
> Communications Design Manager I Wikimedia Foundation
> 149 New Montgomery Street I San Francisco, CA 94105
> [email protected]
>  _______________________________________________
> Social-media mailing list
> [email protected]
> https://lists.wikimedia.org/mailman/listinfo/social-media
>
>
>
> _______________________________________________
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> [email protected]
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>
>


-- 

*Victor Grigas*
Storyteller <http://youtu.be/ci0Pihl2zXY>
Wikimedia Foundation
[email protected]
https://donate.wikimedia.org/
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