On Fri, Jan 16, 2015 at 5:55 PM, Fabrice Florin <[email protected]> wrote:
> If our goal is to reach all of humanity, then I think it is appropriate to > have different messages for different user groups. > > Otherwise, we risk leaving out folks who have different cultural > references. Sounds like a missed opportunity to me. > > And sending two separate messages a few hours apart also increases the > likelihood that more people will see it. > > My 2 cents. > Ok! agreed! > > -f > > > On Jan 16, 2015, at 2:48 PM, Heather Walls <[email protected]> wrote: > > On Fri, Jan 16, 2015 at 2:46 PM, Fabrice Florin <[email protected]> > wrote: > >> Why can’t we do both and compare the numbers? >> > > Our own little version of A/B testing...we do what we can. > > >> >> That’s how we learn … >> >> Fabrice >> >> On Jan 16, 2015, at 2:45 PM, Victor Grigas <[email protected]> wrote: >> >> I'm sorry, I must insist on the Twitter post! I think people will get it, >> and those that don't will shortly thereafter because everyone who does will >> inform them about it- >> >> >> On Jan 16, 2015, at 5:41 PM, Fabrice Florin <[email protected]> >> wrote: >> >> Hi guys, >> >> The blog post is now live: >> >> https://blog.wikimedia.org/2015/01/16/high-school-student-cancer-test/ >> >> I too share Juliet’s concern that most people will not understand "I am >> Jack's cancer research”. >> >> So I recommend we start with a clearer message: >> >> High school student Jack Andraka used Wikipedia to research a new test >> for cancer [LINK] >> >> This will insure that a lot of people click on it, because everyone loves >> a success story about a student that helped cure cancer. >> >> As a follow-up, I think it would be fine to use the more cryptic line, >> which will resonate with people who get it. >> >> Would love to see the numbers next week, to see the clickthrough for both >> messages. >> >> Congrats to Victor and Yoona for a really compelling human-interest story! >> >> Have a wonderful weekend, everyone! >> >> >> Fabrice >> >> >> >> On Jan 16, 2015, at 2:31 PM, Juliet Barbara <[email protected]> >> wrote: >> >> Maybe I'm being dense but I don't get it :/ What's the thinking behind "I >> am Jack's cancer research" and do you think people will get it? >> >> On Fri, Jan 16, 2015 at 1:54 PM, Victor Grigas <[email protected]> >> wrote: >> >>> Actually I'd like all of them to be : >>> >>> I am Jack's cancer research [LINK] #openaccess >>> >>> It's friday - I think everyone will like it >>> >>> On Fri, Jan 16, 2015 at 4:52 PM, Heather Walls <[email protected]> >>> wrote: >>> >>>> Fight club reference. Sounds good to me. ;) >>>> >>>> On Fri, Jan 16, 2015 at 1:46 PM, Victor Grigas <[email protected]> >>>> wrote: >>>> >>>>> Could we do this one: >>>>> >>>>> f/g: I am Jack's cancer research [LINK] #openaccess >>>>> >>>>> on Twitter? It's like Wikipedia is saying "I am Jack's cancer >>>>> research" which is true! >>>>> >>>>> On Fri, Jan 16, 2015 at 4:43 PM, Michael Guss <[email protected]> >>>>> wrote: >>>>> >>>>>> >>>>>> Hi everyone, >>>>>> >>>>>> Here is the proposed social media for the blog post that is to be out >>>>>> today, "How 17-year old Jack Andraka used Wikipedia to research a new >>>>>> test >>>>>> for cancer." >>>>>> Thank you fore reviewing. >>>>>> >>>>>> >>>>>> t: High school student Jack Andraka used Wikipedia to research a new >>>>>> test for cancer [LINK] >>>>>> >>>>>> t: Read how high school student Jack Andraka used Wikipedia to >>>>>> research a new test for cancer [LINK] >>>>>> >>>>>> f/g: I am Jack's cancer research [LINK] #openaccess >>>>>> >>>>>> f/g: Here's how high school student Jack Andraka used Wikipedia to >>>>>> research a new test for cancer. After a family member died from cancer, >>>>>> he >>>>>> set out to find a cure for the disease. [LINK] [LINK] >>>>>> >>>>>> f/g: After a family member died from cancer, Jack Andraka set out to >>>>>> find a new test for the disease, using Wikipedia to invent a new, fast >>>>>> and >>>>>> inexpensive test. [LINK] >>>>>> >>>>>> f/g: Read how high school student Jack Andraka used Wikipedia to >>>>>> research a new test for cancer [LINK] >>>>>> >>>>>> >>>>>> -- >>>>>> Michael Guss >>>>>> Research Analyst >>>>>> Wikimediafoundation.org <http://wikimediafoundation.org/> >>>>>> [email protected] >>>>>> >>>>>> _______________________________________________ >>>>>> Social-media mailing list >>>>>> [email protected] >>>>>> https://lists.wikimedia.org/mailman/listinfo/social-media >>>>>> >>>>>> >>>>> >>>>> >>>>> -- >>>>> >>>>> *Victor Grigas* >>>>> Storyteller <http://youtu.be/ci0Pihl2zXY> >>>>> Wikimedia Foundation >>>>> [email protected] >>>>> https://donate.wikimedia.org/ >>>>> >>>>> >>>>> _______________________________________________ >>>>> Social-media mailing list >>>>> [email protected] >>>>> https://lists.wikimedia.org/mailman/listinfo/social-media >>>>> >>>>> >>>> >>>> >>>> -- >>>> Heather Walls >>>> Communications Design Manager I Wikimedia Foundation >>>> 149 New Montgomery Street I San Francisco, CA 94105 >>>> [email protected] >>>> >>>> _______________________________________________ >>>> Social-media mailing list >>>> [email protected] >>>> https://lists.wikimedia.org/mailman/listinfo/social-media >>>> >>>> >>> >>> >>> -- >>> >>> *Victor Grigas* >>> Storyteller <http://youtu.be/ci0Pihl2zXY> >>> Wikimedia Foundation >>> [email protected] >>> https://donate.wikimedia.org/ >>> >>> >>> _______________________________________________ >>> Social-media mailing list >>> [email protected] >>> https://lists.wikimedia.org/mailman/listinfo/social-media >>> >>> >> >> >> -- >> *Juliet Barbara* >> Senior Communications Manager I Wikimedia Foundation >> 149 New Montgomery Street I San Francisco, CA 94105 >> [email protected] I +1 (512) 750-5677 >> >> _______________________________________________ >> Social-media mailing list >> [email protected] >> https://lists.wikimedia.org/mailman/listinfo/social-media >> >> >> _______________________________________________ >> Social-media mailing list >> [email protected] >> https://lists.wikimedia.org/mailman/listinfo/social-media >> >> _______________________________________________ >> Social-media mailing list >> [email protected] >> https://lists.wikimedia.org/mailman/listinfo/social-media >> >> >> >> _______________________________________________ >> Social-media mailing list >> [email protected] >> https://lists.wikimedia.org/mailman/listinfo/social-media >> >> > > > -- > Heather Walls > Communications Design Manager I Wikimedia Foundation > 149 New Montgomery Street I San Francisco, CA 94105 > [email protected] > _______________________________________________ > Social-media mailing list > [email protected] > https://lists.wikimedia.org/mailman/listinfo/social-media > > > > _______________________________________________ > Social-media mailing list > [email protected] > https://lists.wikimedia.org/mailman/listinfo/social-media > > -- *Victor Grigas* Storyteller <http://youtu.be/ci0Pihl2zXY> Wikimedia Foundation [email protected] https://donate.wikimedia.org/
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