If our goal is to reach all of humanity, then I think it is appropriate to have different messages for different user groups.
Otherwise, we risk leaving out folks who have different cultural references. Sounds like a missed opportunity to me. And sending two separate messages a few hours apart also increases the likelihood that more people will see it. My 2 cents. -f > On Jan 16, 2015, at 2:48 PM, Heather Walls <[email protected]> wrote: > > On Fri, Jan 16, 2015 at 2:46 PM, Fabrice Florin <[email protected] > <mailto:[email protected]>> wrote: > Why can’t we do both and compare the numbers? > > Our own little version of A/B testing...we do what we can. > > > That’s how we learn … > > Fabrice > >> On Jan 16, 2015, at 2:45 PM, Victor Grigas <[email protected] >> <mailto:[email protected]>> wrote: >> >> I'm sorry, I must insist on the Twitter post! I think people will get it, >> and those that don't will shortly thereafter because everyone who does will >> inform them about it- >> >> >> On Jan 16, 2015, at 5:41 PM, Fabrice Florin <[email protected] >> <mailto:[email protected]>> wrote: >> >>> Hi guys, >>> >>> The blog post is now live: >>> >>> https://blog.wikimedia.org/2015/01/16/high-school-student-cancer-test/ >>> <https://blog.wikimedia.org/2015/01/16/high-school-student-cancer-test/> >>> >>> I too share Juliet’s concern that most people will not understand "I am >>> Jack's cancer research”. >>> >>> So I recommend we start with a clearer message: >>> >>> High school student Jack Andraka used Wikipedia to research a new test for >>> cancer [LINK] >>> >>> This will insure that a lot of people click on it, because everyone loves a >>> success story about a student that helped cure cancer. >>> >>> As a follow-up, I think it would be fine to use the more cryptic line, >>> which will resonate with people who get it. >>> >>> Would love to see the numbers next week, to see the clickthrough for both >>> messages. >>> >>> Congrats to Victor and Yoona for a really compelling human-interest story! >>> >>> Have a wonderful weekend, everyone! >>> >>> >>> Fabrice >>> >>> >>> >>>> On Jan 16, 2015, at 2:31 PM, Juliet Barbara <[email protected] >>>> <mailto:[email protected]>> wrote: >>>> >>>> Maybe I'm being dense but I don't get it :/ What's the thinking behind "I >>>> am Jack's cancer research" and do you think people will get it? >>>> >>>> On Fri, Jan 16, 2015 at 1:54 PM, Victor Grigas <[email protected] >>>> <mailto:[email protected]>> wrote: >>>> Actually I'd like all of them to be : >>>> >>>> I am Jack's cancer research [LINK] #openaccess >>>> >>>> It's friday - I think everyone will like it >>>> >>>> On Fri, Jan 16, 2015 at 4:52 PM, Heather Walls <[email protected] >>>> <mailto:[email protected]>> wrote: >>>> Fight club reference. Sounds good to me. ;) >>>> >>>> On Fri, Jan 16, 2015 at 1:46 PM, Victor Grigas <[email protected] >>>> <mailto:[email protected]>> wrote: >>>> Could we do this one: >>>> >>>> f/g: I am Jack's cancer research [LINK] #openaccess >>>> >>>> on Twitter? It's like Wikipedia is saying "I am Jack's cancer research" >>>> which is true! >>>> >>>> On Fri, Jan 16, 2015 at 4:43 PM, Michael Guss <[email protected] >>>> <mailto:[email protected]>> wrote: >>>> >>>> Hi everyone, >>>> >>>> Here is the proposed social media for the blog post that is to be out >>>> today, "How 17-year old Jack Andraka used Wikipedia to research a new test >>>> for cancer." >>>> Thank you fore reviewing. >>>> >>>> >>>> t: High school student Jack Andraka used Wikipedia to research a new test >>>> for cancer [LINK] >>>> >>>> t: Read how high school student Jack Andraka used Wikipedia to research a >>>> new test for cancer [LINK] >>>> >>>> f/g: I am Jack's cancer research [LINK] #openaccess >>>> >>>> f/g: Here's how high school student Jack Andraka used Wikipedia to >>>> research a new test for cancer. After a family member died from cancer, he >>>> set out to find a cure for the disease. [LINK] [LINK] >>>> >>>> f/g: After a family member died from cancer, Jack Andraka set out to find >>>> a new test for the disease, using Wikipedia to invent a new, fast and >>>> inexpensive test. [LINK] >>>> >>>> f/g: Read how high school student Jack Andraka used Wikipedia to research >>>> a new test for cancer [LINK] >>>> >>>> >>>> -- >>>> Michael Guss >>>> Research Analyst >>>> Wikimediafoundation.org <http://wikimediafoundation.org/> >>>> [email protected] <mailto:[email protected]> >>>> _______________________________________________ >>>> Social-media mailing list >>>> [email protected] <mailto:[email protected]> >>>> https://lists.wikimedia.org/mailman/listinfo/social-media >>>> <https://lists.wikimedia.org/mailman/listinfo/social-media> >>>> >>>> >>>> >>>> >>>> -- >>>> >>>> Victor Grigas >>>> Storyteller <http://youtu.be/ci0Pihl2zXY> >>>> Wikimedia Foundation >>>> [email protected] <mailto:[email protected]> >>>> >>>> https://donate.wikimedia.org/ <https://donate.wikimedia.org/> >>>> >>>> >>>> _______________________________________________ >>>> Social-media mailing list >>>> [email protected] <mailto:[email protected]> >>>> https://lists.wikimedia.org/mailman/listinfo/social-media >>>> <https://lists.wikimedia.org/mailman/listinfo/social-media> >>>> >>>> >>>> >>>> >>>> -- >>>> Heather Walls >>>> Communications Design Manager I Wikimedia Foundation >>>> 149 New Montgomery Street I San Francisco, CA 94105 >>>> [email protected] <mailto:[email protected]> >>>> _______________________________________________ >>>> Social-media mailing list >>>> [email protected] <mailto:[email protected]> >>>> https://lists.wikimedia.org/mailman/listinfo/social-media >>>> <https://lists.wikimedia.org/mailman/listinfo/social-media> >>>> >>>> >>>> >>>> >>>> -- >>>> >>>> Victor Grigas >>>> Storyteller <http://youtu.be/ci0Pihl2zXY> >>>> Wikimedia Foundation >>>> [email protected] <mailto:[email protected]> >>>> >>>> https://donate.wikimedia.org/ <https://donate.wikimedia.org/> >>>> >>>> >>>> _______________________________________________ >>>> Social-media mailing list >>>> [email protected] <mailto:[email protected]> >>>> https://lists.wikimedia.org/mailman/listinfo/social-media >>>> <https://lists.wikimedia.org/mailman/listinfo/social-media> >>>> >>>> >>>> >>>> >>>> -- >>>> Juliet Barbara >>>> Senior Communications Manager I Wikimedia Foundation >>>> 149 New Montgomery Street I San Francisco, CA 94105 >>>> [email protected] <mailto:[email protected]> I +1 (512) 750-5677 >>>> <tel:%2B1%20%28512%29%20750-5677> >>>> >>>> _______________________________________________ >>>> Social-media mailing list >>>> [email protected] <mailto:[email protected]> >>>> https://lists.wikimedia.org/mailman/listinfo/social-media >>>> <https://lists.wikimedia.org/mailman/listinfo/social-media> >>> >>> _______________________________________________ >>> Social-media mailing list >>> [email protected] <mailto:[email protected]> >>> https://lists.wikimedia.org/mailman/listinfo/social-media >>> <https://lists.wikimedia.org/mailman/listinfo/social-media> >> _______________________________________________ >> Social-media mailing list >> [email protected] <mailto:[email protected]> >> https://lists.wikimedia.org/mailman/listinfo/social-media >> <https://lists.wikimedia.org/mailman/listinfo/social-media> > > > _______________________________________________ > Social-media mailing list > [email protected] <mailto:[email protected]> > https://lists.wikimedia.org/mailman/listinfo/social-media > <https://lists.wikimedia.org/mailman/listinfo/social-media> > > > > > -- > Heather Walls > Communications Design Manager I Wikimedia Foundation > 149 New Montgomery Street I San Francisco, CA 94105 > [email protected] > <mailto:[email protected]>_______________________________________________ > Social-media mailing list > [email protected] > https://lists.wikimedia.org/mailman/listinfo/social-media
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