+1 thats exactly how i feel right now, having a serious look into Houdini. best sebastian
Am 12.09.2012 um 12:59 schrieb olivier jeannel <[email protected]>: > Hello Maurice, > > "I know Autodesk Marketing is often hard to fathom" Then you (AD) have a > serious comunication problem. > The way AD advertise on SI just creates a panic climate. I'm not sure this > will increase the sells. > All your ways of communicating on SI looks like you're going to interrupt it > (Less visibility, minimizing it's capabilities, proposing it as a third party > software, firing off some of its "iconic" developers). > > SI is not half package. It's complete. It's scalable and self sufficient. > > My 2 euro cents > > > Le 12/09/2012 01:07, Maurice Patel a écrit : >> Rolling up my sleeves :) >> If you don't know me, I (still) head Product/Industry Marketing for M&E and >> have posted a couple of times on the forum about our strategy. >> First. I'd like to respond to the link to the campaign item that started >> this thread http://yfrog.com/h0t6exxtj: >> Although I can't say I am particularly fond of that diagram myself (it's >> rather ugly), it actually came out of a study commissioned from a third >> party research company that hired 3ds Max and Maya animators to evaluate >> what (if any) value Softimage, MotionBuilder and Mudbox offered to Maya and >> 3ds Max users as a means of determining the value of Suites - so we used it >> in the Suites Campaign. >> The specific purpose of the campaign is to encourage 3ds max and Maya users >> to buy Suites; so yes it focuses only on the areas of these applications >> that offer significant value above and beyond what Maya and 3ds max can >> already do. It is not meant to be an exhaustive description of those >> applications capabilities. >> I know Autodesk Marketing is often hard to fathom - heck it is for us too, >> but if we want Softimage to survive we (the marketing team) need to work >> with the system not against it. We are not going run a campaign to switch >> Maya or 3ds max users to Softimage - that would kill our business and create >> a massive customer outcry for no real gain. Any expectation that we would do >> that is unrealistic. So, if we are not going to do that, then we need to >> find a better way to get people to adopt Softimage and, while not perfect, >> Suites has been our best bet yet. >> Given that, take a pause and ask objectively "where is Autodesk's real >> opportunity here?" Is it to run a campaign encouraging Softimage users to >> add Maya (or 3ds max) to their toolset? Or vice versa? Which would (1) be >> the better business decision and (2) get Softimage in the hands of more >> users? >> You will probably reach the same conclusion we did. >> In terms of overall exposure, I am not going to deny that Softimage is less >> visible than when it was part of Avid. Then Softimage was run as its own >> entity and there was 100% focus on one(ish) product (ish because there was >> actually a few more than one). That is not the case now. Autodesk runs its >> business pretty much as one centralized operation for the sale of efficiency >> and scale and so M&E competes with hundreds of other Autodesk products for >> mind share when it comes to marketing investment and visibility - and M&E is >> not the largest part of Autodesk's business. This dictates exactly how much >> coverage M&E gets and how many and what products we can feature on things >> like the home page. Oddly enough though, the bulk of our web traffic >> actually goes directly to the product pages so it can be argued that this >> specific point is moot anyway. But yes, visibility is reduced and suffers as >> a function of a given product's ranking in the Autodesk product stack. >> Believe me, I have similar discussions with Flame users who also believe we >> have abandoned marketing Flame. Deep down most of this is related to our >> centralized marketing processes discussed above and not to any individual. >> This is not going to change nor is it clear that any alternative could be >> successful and/or profitable. Or at least not in the sense one might expect. >> In the long run Suites and Cloud Services are changing the way Autodesk >> views products but not in the traditional sense. My team's constant >> challenge is therefore to figure out how to increase visibility within the >> systems we have - be it through more aggressive social media strategies (why >> we launched the Softimage Facebook page) or other methods. While the good >> old days have nostalgic value (and yes we remember when Discreet Logic had >> its own website, as did Alias and Softimage, with their own dedicated >> Marketing resources), we have long realized we can never go back to those >> days. The battles have moved o >> n to ne >> w battlefields - but it does continue! >> Maurice >> >> Maurice Patel >> Autodesk : Tél: 514 954-7134 >> >> >
