I'd happily use a silver bullet if I had one, but I do agree that it's the 
coverage that would no doubt raise awareness.
Though I must point out that while it appear that Softimage gets the short 
straw when it comes to marketing and events etc, it's not as bad as many might 
think. It's what we actually show, that I think we perhaps just fall short on. 
The demo content just lacks the punch that it used to have. We just need to 
make it more compelling (and we are trying).

As for inside scoop stuff, from an EMEA point of view we're currently in the 
process of planning our Q3/Q4 webinars and I would definitely like to get some 
Softimage studios and work highlighted.

G


From: [email protected] 
[mailto:[email protected]] On Behalf Of David Barosin
Sent: 10 September 2012 21:45
To: [email protected]
Subject: Re: In case you missed it..

I don't think you really need to do much except allow Softimage a fighting 
chance.  The companies are able to make their own decisions.  Maybe I've heard 
too many rumors at this point but it seems like Autodesk is the first in line 
to talk companies out of moving forward with Softimage as a core app.

To answer the neutral question.

Promote Softimage equally (There is a problem though - with all the negative 
rumors that have damaged any interest to date, maybe an extra scoop of 
marketing is in order to undo the damage)
Equally meaning on all fronts  - website, trade shows, the inside scoop 
conversations with clients, suites, body language ;)

Softimage is a fine piece of software.  Was it my imagination or was Softimage 
gaining popularity with ICE right before Autodesk purchased it.  I wonder where 
it would be if it if it didn't have such anemic marketing.

Btw that graph doesn't even include compositing ;)





On Mon, Sep 10, 2012 at 3:55 PM, Graham Bell 
<[email protected]<mailto:[email protected]>> wrote:
"I don't want Softimage to be a good companion to Maya&3dsmax, I want Softimage 
to kick their ass and make all users leave their software and use Softimage 
instead!!"
This is a perfectly valid point, however playing a neutral card for a moment 
and to just throw something out there....how do we do that?
There are plenty of Maya/Max based studios out there, skilled up, decent 
pipeline with some tech & tools, and producing very good and capable work for 
years, how would you get them to then rip all that up and go with Softimage?
I'm not sure it's that easy, expanding the capability of a pipeline by adding 
another solution/software is one thing, but a complete replacement/retool of 
your core 3D app? That's a whole bigger thing altogether.


G


From: 
[email protected]<mailto:[email protected]>
 
[mailto:[email protected]<mailto:[email protected]>]
 On Behalf Of Leoung O'Young
Sent: 10 September 2012 20:35
To: [email protected]<mailto:[email protected]>
Subject: Re: In case you missed it..

Stefan, I totally agreed with you rant....hopefully we are wrong
We are sitting on the fence about upgrading our licenses, at this point we will 
have to take a hard long look.

We have been with Softimage/XSI since the early '90..

Leoung

On 9/10/2012 3:07 PM, Stefan Andersson wrote:
Just to throw some more gasoline onto the fire.

So the value to a 3dsmax/Maya user would be to use Softimage as a particle 
plugin. Everything else their respective Software is good at.

I know you don't agree with them Graham, and it's not you who "wrote/made" this 
:) It's been said over and over again on this list, it doesn't seem that 
Autodesk cares about Softimage.

And it's for that reason alone that I don't recommend anyone (anymore) to buy 
or learn Softimage. Autodesk representatives on this list is trying to assure 
us, but apparently those people have absolutely NO contact with the 
Marketing/PR people. It's not that we have been asking for much, but the way 
they market Softimage and the way new users and studios look at Softimage... 
well... you get my point.

I don't want Softimage to be a good companion to Maya&3dsmax, I want Softimage 
to kick their ass and make all users leave their software and use Softimage 
instead!! But that is not in Autodesk view a good thing. And for this reason I 
think Autodesk is really bad for Softimage.

Why is attitude and "kick butt" mentality a bad thing? it's what keeps a lot of 
us going and improving our-self. It's what makes us trying to reach for those 
extra 10% in a production.

Am I pissed at Autodesk? you bet you sweet ass I am. I spent years behind 
Softimage and got companies to buy the software that were Maya based, and 
really really tried to get it to work...
With ICE I had big hopes. But... Autodesk had little incentive to kick 
Maya/3dsmax out the window. They made Softimage into a particle plugin.

So what happens now?

I know it's pointless rant, and it just adds fuel to the fire. But it's 
difficult to talk about something positive when it comes to Softimage. It's 
like having a Formula One car, but you live in the country side and no one 
understands why you have it.

Sorry for the rant everyone.

best regards
Stefan
On Mon, Sep 10, 2012 at 4:36 PM, Graham Bell 
<[email protected]<mailto:[email protected]><mailto:[email protected]<mailto:[email protected]>>>
 wrote:
Perhaps worth pointing out that this is a Entertainment Creation 'Suites' 
magazine and of the course the two main flavours (Ultimate aside) for the 
Suites are Maya and Max. And therefore the three packages shown in the image 
are all including in the Maya/Max Suites, hence the reason for trying to show 
their value to those respective users.


From: 
[email protected]<mailto:[email protected]><mailto:[email protected]<mailto:[email protected]>>
 
[mailto:[email protected]<mailto:[email protected]><mailto:[email protected]<mailto:[email protected]>>]
 On Behalf Of Paul Griswold
Sent: 10 September 2012 15:08
To: 
[email protected]<mailto:[email protected]><mailto:[email protected]<mailto:[email protected]>>
Subject: In case you missed it..

This is the kind of stuff that makes me really dislike Autodesk:  
http://yfrog.com/h0t6exxtj

I'm glad to know Softimage is a particle system that has single-step 
interoperability with the apps in the "Areas of Excellence" (Max and Maya).



-Paul



--
stefan andersson - digital janitor - http://sanders3d.wordpress.com

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