it does create a lot of opportunities for anger and complaints, not compensated by excitement. you get sneak peeks, silent videos that leave everything opened, then the launch a month later, where you only get the the 3 marketing bullet points, then you get the fix list only at ship time a month later. that's three months of complaining. marketing doesn't understand how the product and market they are in. they think they are selling consumer products Le 2013-02-28 15:20, "Sven Constable" <[email protected]> a écrit :
> Dude, it's only a sneak peek. No one would buy anything because of an > "announce" and that’s what it is. AD says "hello, we're soon to release a > new version" I don't have a problem with that. Wait until the release, > then you can make a decision if its worth buying or renewing your > subscription.**** > > ** ** > > sven**** > > ** ** > > *From:* [email protected] [mailto: > [email protected]] *On Behalf Of *Mirko Jankovic > *Sent:* Thursday, February 28, 2013 20:50 > *To:* [email protected] > *Subject:* Re: SI 2014 sneak peek**** > > ** ** > > looks like marketing mistake is that people AD is talking to are not > standard product buying target audience and using "let's build interest and > give piece by piece" marketing strategy really seems wrong :)**** > > it more looks like scam:"see we have this nice goodies here, and a lot > more if you buy now!"**** > > ** ** > > as I see it, AD is selling to people that really know exactly what they > need, and nicely design package and famous people telling them why to buy > this piece of software is completely wrong approach. Instead more clear and > straight forward approach would probably be way more appreciated. **** > > After all decisions to buy next batch of licences are rarely made based on > sneak peak and stuff but more on hard facts.**** > > If you provide all tech details that are needed for making such decision.. > all future planing is easier as well.**** > > Right now it is really dark ahead and anyone thinking what to purchase > next is really left alone with hardly any useful information. **** > > ** ** > > example:**** > > Ok 2014 Softimage will be release <enter date>**** > > - What is fixed**** > > - What is new**** > > - Price changes if any**** > > ** ** > > Those details are probably only one that interest people. **** > > Hardly anyone care if some celebrity start clicking on sponge bob view > cube:"uuuu what does this button do!" :)**** > > ** ** > > On Thu, Feb 28, 2013 at 8:41 PM, olivier jeannel <[email protected]> > wrote:**** > > Agree, if the asian market is what is keeping SI development alive, then I > happily go for it ! > > > Le 28/02/2013 20:23, Eric Thivierge a écrit :**** > > ** ** > > On Thu, Feb 28, 2013 at 2:13 PM, Mirko Jankovic <[email protected]> > wrote:**** > > I don't recall a single sequencer wish**** > > > True but from what I've heard the Euro / North American users aren't the > only ones asking for features and we might not see the requests from the > Asian users. > > **** > > -------------------------------------------- > Eric Thivierge > http://www.ethivierge.com**** > > ** ** > > ** ** >
