I get your point, but it's only marketing. It's not the product itself nor does it reflect the products value. AD has different marketing strategies than Softimage had. Softimage would had announced a new release maybe with a short text, listing the most important features, written by proffesionals or tech savvy people and would have released worthwile information (videos) later. With less marketing bullshit and all this.
I for myself just ignore the blingbling from the marketing division and will focus on the product, when its ready. We are working with 3D software and the product matters but many of the rants criticise marketing and thats pointless I think. Let the monkeys do their job. sven From: <mailto:[email protected]> [email protected] [ <mailto:[email protected]> mailto:[email protected]] On Behalf Of Luc-Eric Rousseau Sent: Thursday, February 28, 2013 21:41 To: <mailto:[email protected]> [email protected] Subject: RE: SI 2014 sneak peek it does create a lot of opportunities for anger and complaints, not compensated by excitement. you get sneak peeks, silent videos that leave everything opened, then the launch a month later, where you only get the the 3 marketing bullet points, then you get the fix list only at ship time a month later. that's three months of complaining. marketing doesn't understand how the product and market they are in. they think they are selling consumer products Le 2013-02-28 15:20, "Sven Constable" <[email protected]> a écrit : Dude, it's only a sneak peek. No one would buy anything because of an "announce" and thats what it is. AD says "hello, we're soon to release a new version" I don't have a problem with that. Wait until the release, then you can make a decision if its worth buying or renewing your subscription. sven From: <mailto:[email protected]> [email protected] [mailto: <mailto:[email protected]> [email protected]] On Behalf Of Mirko Jankovic Sent: Thursday, February 28, 2013 20:50 To: <mailto:[email protected]> [email protected] Subject: Re: SI 2014 sneak peek looks like marketing mistake is that people AD is talking to are not standard product buying target audience and using "let's build interest and give piece by piece" marketing strategy really seems wrong :) it more looks like scam:"see we have this nice goodies here, and a lot more if you buy now!" as I see it, AD is selling to people that really know exactly what they need, and nicely design package and famous people telling them why to buy this piece of software is completely wrong approach. Instead more clear and straight forward approach would probably be way more appreciated. After all decisions to buy next batch of licences are rarely made based on sneak peak and stuff but more on hard facts. If you provide all tech details that are needed for making such decision.. all future planing is easier as well. Right now it is really dark ahead and anyone thinking what to purchase next is really left alone with hardly any useful information. example: Ok 2014 Softimage will be release <enter date> - What is fixed - What is new - Price changes if any Those details are probably only one that interest people. Hardly anyone care if some celebrity start clicking on sponge bob view cube:"uuuu what does this button do!" :) On Thu, Feb 28, 2013 at 8:41 PM, olivier jeannel <[email protected]> wrote: Agree, if the asian market is what is keeping SI development alive, then I happily go for it ! Le 28/02/2013 20:23, Eric Thivierge a écrit : On Thu, Feb 28, 2013 at 2:13 PM, Mirko Jankovic <[email protected]> wrote: I don't recall a single sequencer wish True but from what I've heard the Euro / North American users aren't the only ones asking for features and we might not see the requests from the Asian users. -------------------------------------------- Eric Thivierge http://www.ethivierge.com
