Autodesk turns passionate loyal customers into passionate competitors.

I doubt that they know that among the Softimage user base is a tremendous amount of tool developers who merely chose to do something else so far.

And i'm sure Autodesk won't see or understand any connection between their actions now and the wave that will hit them in the future.

These are exiting times, indeed.

Chris


On 07/03/14 23:46, Perry Harovas wrote:
If this was all economics (which I *_VERY _*highly doubt), I wonder what the Autodesk shareholders would think about how just chasing numbers affects customer sentiment, loyalty and word of mouth?

Does anyone at Autodesk think the shareholders will be happy about what has come from this?

And by the way, if they are happy, they deserve the exodus that may be coming. The exodus of customers, and in turn, the exodus of value in their precious stock.

But again, I very, seriously, massively doubt this was _just _an economic decision.

If it was, then the people needing to be fired are the ones who purchased Softimage in the first place. You know, the ones who thought that they could have 3 nearly identical product offerings for a very small market of customers,
and not have to kill one (or two) of the products.

That was either incredibly stupid, or just a great cover for whatever the real reason is they bought and killed Softimage is.






On Fri, Mar 7, 2014 at 5:29 PM, Emilio Hernandez <[email protected] <mailto:[email protected]>> wrote:

    Well you are listening we are all ears. This is really your chance
    to cut the crap and be honest with us.




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Perry Harovas
203-448-7206
Animation and Visual Effects

http://www.TheAfterImage.com <http://www.theafterimage.com/>

-24 years experience
-Co-Author of "Mastering Maya" <http://www.amazon.com/Mastering-Maya-Complete-Perry-Harovas/dp/0782125212> -Member of the Visual Effects Society (VES) <http://www.visualeffectssociety.com/>

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