Serious question.

Autodesk has gone on at some length about serving their M&E customers
better, not dispersing their resources on multiple applications, etc.  We
have now heard, especially here on the Softimage list, but also in other
forums, from several companies and scores of individual users who are
unhappy about this, and who feel that their work and their income will
suffer as a result.  Many of us have had private conversations with people
who are unhappy about it, some of whom speak with the weight (if not the
official voice) of sizable studios behind them. Many of those studios are
mostly built around Maya pipelines, but use Softimage as well.

So far as I can tell, not ONE Autodesk customer, *even those who primarily
use Maya and already use Houdini*, believes that they will not be hurt by
this. I haven't heard anyone say, "thank God -- at last I can save a
fortune by not deploying Softimage." For any shop that does transition from
Softimage, the very best-case possible scenario is simply that costs stay
about the same -- after all, they will have just as many, if not more seats
to provision.  But no one seems to even think the best-case scenario is
plausible.

Every single company that uses Softimage, uses it for some good reason.
After all, since it's not the "market leader," there HAS to be some special
advantage to using it, otherwise we wouldn't go to the extra trouble of
using it, integrating it, and staffing projects for it (and that last one
can be a LOT of extra trouble).  Whether you believe that reason is
workflow efficiency, ICE, flexibility, the in-built compositor, Arnold
integration,or the available talent in your area (most likely a combination
of the above), if you have been using Softimage, you have generally had to
make a conscious choice to do so.

That choice is sometimes invisible to outsiders in the case of Soft-only or
Soft-centric shops, but it is obvious in the case of large Maya-centric
shops that nevertheless adopt Softimage for some projects.  So, given all
that extra effort and inconvenience (#sarcasm), where are the people who
are relieved that it's over?

It seems, there aren't any.

I would be very interested to read official statements from any Autodesk
customers who feel that they will benefit from this decision.  Yes, in the
long run, many will, since they will transition to Houdini, Modo, or some
yet-to-be tool, but I'm talking about anyone who thinks that they will make
more money, or have an easier time of the next 2 years.

In fact, I would be interested in reading anything from anyone *at
Autodesk* explaining
how this decision benefits ANY of Autodesk's customers.  Does it help
Maya-only shops because now they have a more-level playing field? Does it
help multi-app shops because now they'll be single-app shops using the
best-in-breed? Certainly can't both be true.  And if either one of those
statements is true, then there will be some Autodesk customers with even
more questions than we have now.

As far as I can tell, even Maya-only customers do not feel that, say, the
move of the dev team to Maya, does anything beyond slightly improve what
has been an unacceptable stagnation in Maya development.

So if there is anyone reading this far who can make a positive case for
killing Softimage, please do so.

And if you can't, and you're in a position of any responsibility at an
Autodesk customer company that feels it's been negatively impacted in any
way, please consider having your company make a calm, rational, public or
private statement to Autodesk detailing that negative impact.

Thanks

Ed Manning

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