On Jan 15, 2009, at 2:34 PM, Michael Luscombe wrote:

> On the other hand, it's relatively easy to get independent music onto
> iTunes:
>
> <http://hubpages.com/hub/How-To-Get-Music-Onto-The-Itunes-Music-Store>
>
> I just don't like the idea of a music tap in my house that "the man"
> can turn off. It's just one more tether, one more control. Maybe that
> sounds like paranoia, but I can't say that I have any confidence that
> corporations have my best interest at heart.

It's the way we've been conditioned as consumers: we want to own our  
music and we want to rent our video. Notice that the subscription  
music services have consistently failed in the market, whereas iTunes,  
Emusic and Amazon are doing quite well selling music.

OTOH, the Netflix and Blockbuster model rules for video consumption,  
and Apple finally gave into the pressure to do the same with the  
iTunes video rentals.

I'm not sure why we've become so conditioned to this, except that  
owning your own music was the model all along, whereas videos were so  
hideously expensive in the beginning, developing a library was  
prohibitive, so we got used to renting them.

Also video doesn't lend itself to multitasking like music does, which  
also inclines us to play music more often, which leads us again  
towards owning it.

-- 
Bruce Johnson
University of Arizona
College of Pharmacy
Information Technology Group

Institutions do not have opinions, merely customs



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