Hello Craig,

Let me state first that the Oracle Sun Ray solution is the only usable solution in the market for large scale (Desktop as a service) solutions. Al others so called solutions are vaporware compared to the feature set of the Sun Ray. Now desktop in the Cloud (new for "network is the computer" ;-)) finally becomes a hot topic, the Sun Ray is in an ideal position.
The only question is how do you market this.
I know this is not a SR sales list but there is a lot of knowledge about the how to market Sun rays on this list.

I am not sure if Oracle really understands this great product they bought.
Oracle is free to choose their own pricing model.
But why would you want to make the 3i so much more expensive in support than a SR 3 and a monitor? I don't believe the support of a 3i is much more than the support of a SR 3 and a monitor.
But 8% on the 3i is much more than 8% on the SR3 and 4% on the monitor.
The SR 3 is one hell of sexy desktop. It is good PR to have it on lots of desks. I would at least make it the same price but probably even lower than the SR3 with a separate monitor.
Just spread the Sun Ray word!

As for the low, medium and high pricing strategy.
The Sun Ray is not a small car, it is not a medium car and it is not a large car. It is a coach!
It can service lots of people not just four or five.
So Oracle needs to "invent" marketing and sales for the Sun Ray.
It can not be compared to other systems in the market today.

The drawback of a coach is that it is a large investment to start with it.
Instead of lowering the barrier, Oracle is increasing the barrier of entrance with the support fees. I think it would be much better if Oracle would follow a price model with low entry barriers.
Maybe even (almost) free use for up to 100 users with limited support.
I can not imagine that 100+ sites would run without full support and most sites will probably grow to 100+ if they experience the advantages of the Sun Ray.
This pricing model is more in line with what VMware is doing with esxi.
I think software is a bit different than food since it scales much better. With software, lowering the entry barrier really works to sell new products.
As far as I know VMware is doing ok too .... ;-)

Kind regards,

Ivar





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