On Monday, December 28, 2020 at 8:52:20 AM UTC-4 [email protected] wrote:

> That is indeed one of the critical questions.
>
> Over the years we've had consistent feedback on the name "TiddlyWiki" that 
> ranges between:
>
> * I don't care about the name, it's just a meaningless string of letters
> * I think the name is fine, it's distinctive, and has few false positives 
> when Googling
> * I think the name diminishes TiddlyWiki
> * I think the name is a thinly veiled obscenity
>

I have struggled over the years trying to convince people of the serious 
benefit that can be had from "this thing I use with a silly name" and 
undoubtedly, at times, the name has been a bit of a hindrance in winning 
people over. However, in the end, I have concluded that it doesn't really 
matter. I don't think that a TiddlyWiki is a meaningless string of letters 
but the vast majority of end-users aren't going to care what the 
programming language/platform is called ... they just want to use the 
output to do their particular tasks. So I have switched to selling people 
on the output of the tool since they are more than likely not going to look 
too deeply under the curtain to the inner sausage-factory that is a 
TiddlyWiki widget. Now I normally just refer to the "Relevant Output Tool" 
made from the "Wiki tool that I like to use" or a "Wiki system that uses 
open web standards" and hope that they find the end result useful. If they 
don't, it wouldn't matter if it had a sexy name.

Javascript itself is a goofy and confusing name ... which went thorough 
some renaming of its own (Mocha -> Livescript -> Javascript) to get to a 
goofy and confusing name? There are no shortage of goofily named things 
that are successful: Git, Rust, Yahoo, Google, Amazon. But they become less 
goofy when people see the value and utility of them.

So while I used to be in the 
"change-the-name-so-I-find-it-less-embarrasing-to-say-to-my-boss" camp, I 
am now in the 
"make-it-indispensible-so-it-doesn't-matter-to-the-end-user-what-it-is-called" 
camp. Efforts are best directed at making it easy and powerful to use and 
allowing the particular terminology or branding to fade completely into the 
background for those who don't care about how things are made. Just like 
most people don't care that their houses are composed of Studs, Weeping 
Tiles, Footings, Slips, Bargeboards, Kite Winders, Quoin, Scuncheons, 
Escutcheons, Scuttles ... they just want them to work and keep them from 
the elements.

/Mike

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