Annette, here's my take on it (I'm willing to stand corrected--I stand that way 
often):
Placebos are getting stronger because they work due to expectation. The 
population is becoming increasingly expectant about a med working for their 
"depression" (or whatever is wrong). Thus, people expect more and they get it, 
even when it's a placebo. On the other hand, stronger placebos narrow the gap 
between effects due to the experimental drug and the placebo, therefore the 
difference is smaller (or nonexistent). Does that make sense?

Carol

Carol L. DeVolder, Ph.D. 
Professor of Psychology
Chair, Department of Psychology 
St. Ambrose University 
518 West Locust Street 
Davenport, Iowa 52803 

Phone: 563-333-6482 
e-mail: [email protected] 
web: http://web.sau.edu/psychology/psychfaculty/cdevolder.htm 

The contents of this message are confidential and may not be shared with anyone 
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-----Original Message-----
From: [email protected] [mailto:[email protected]]
Sent: Wed 3/10/2010 11:57 AM
To: Teaching in the Psychological Sciences (TIPS)
Subject: Re: [tips] Anti-depressants vs placebo: more on
 
---- Original message ----
> Placebos are getting stronger. In other words, the failure 
> of anti-depressants to show benefit relative to placebo is 
> not due to poorer performance of the drugs, but to improved 
> performance of placebos. This, I guess, is good news, 
> although not necessarily for the drug industry. 

-------------------------------------------
How the heck to placebos get stronger? Stronger in what way, in being less 
"active"? Do we have different placebos for different drugs? Huh? I'm confused.

Can someone please define this so that I can see why the comparison to an 
active agent would make sense and possibly explain why the active agent is more 
effective than would be the case with a weaker placebo?

I feel like I just typed a bunch of oxymoronic gibberish.

Annette

Annette Kujawski Taylor, Ph.D.
Professor of Psychology
University of San Diego
5998 Alcala Park
San Diego, CA 92110
619-260-4006
[email protected]



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