There are several ways that the placebo effect could get stronger because there are several paths of influence on an individual taking a drug. A person could be getting a stronger dose because a) the doctor has been more influenced by the drug reps; b) the person has been watching a TV channel where the drug is being heavily advertised; c) a family member has been watching a TV channel where the drug is being heavily advertised; d) the person or family or doctor has been paying attention to ads that accompany their new high-speed graphics-intensive internet connections.

Yes, the implication is that the size of the placebo effect should be different for different drugs.

Ken


[email protected] wrote:
---- Original message ----
Placebos are getting stronger. In other words, the failure of anti-depressants to show benefit relative to placebo is not due to poorer performance of the drugs, but to improved performance of placebos. This, I guess, is good news, although not necessarily for the drug industry.

------------------------------------------- How the heck to
placebos get stronger? Stronger in what way, in being less
"active"? Do we have different placebos for different drugs?
Huh? I'm confused.

Can someone please define this so that I can see why the
comparison to an active agent would make sense and possibly
explain why the active agent is more effective than would be
the case with a weaker placebo?

I feel like I just typed a bunch of oxymoronic gibberish.

Annette

Annette Kujawski Taylor, Ph.D. Professor of Psychology University of San Diego 5998 Alcala Park San Diego, CA 92110 619-260-4006 [email protected]

---------------------------------------------------------------
Kenneth M. Steele, Ph.D.                  [email protected]
Professor
Department of Psychology          http://www.psych.appstate.edu
Appalachian State University
Boone, NC 28608
USA
---------------------------------------------------------------


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