On Apr 19, 5:25 am, Wesley McGee <[email protected]> wrote: > Reporting from Deadline | Hollywood reports that one big advertiser is > aghast. Hoover says the move sucked, and is going to boycott ABC. This is > interesting -- when has an advertiser boycotted a show without being pushed > on by an outside agitator like PTC? > > http://www.deadline.com/2011/04/hoover-pulls-abc-advertising-in-prote... > > Also, they have reporting on behind the scenes jockeying by ABC Daytime and > The Disney Channel over the future of the soaps and Soapnet. > > http://www.deadline.com/2011/04/carrie-disney-moms-among-rejected-ide...
Showboating on Hoover's part--their main advertising competitors are direct-response advertisers, anyway. Besides, the two replacement shows are potentially much more product placement-friendly than the soaps--I would imagine ABC would have no trouble finding advertisers, at least initially. Seems to me that CBS, the putative number one network in daytime in a two-and-one-third network race, should be worried that "Price is Right" and "Let's Make a Deal" are direct-response ad magnets. It seems to me that "The Talk" is better adwise, but it also seems to me that the fee plugs on that show (which is introd by Chenbot as "additional sponsorship by..." instead of the usual "closed captioning sponsored by and promotional consideration furnished by..." intro) are pretty low-end. -- TV or Not TV .... The Smartest (TV) People! You received this message because you are subscribed to the Google Groups "TV or Not TV" group. To post to this group, send email to [email protected] To unsubscribe from this group, send email to [email protected] For more options, visit this group at http://groups.google.com/group/tvornottv?hl=en
