n Tue, Apr 19, 2011 at 11:01 AM, Mark J. <[email protected]> wrote:
> > > On Apr 19, 5:25 am, Wesley McGee <[email protected]> wrote: > > Reporting from Deadline | Hollywood reports that one big advertiser is > > aghast. Hoover says the move sucked, and is going to boycott ABC. This is > > interesting -- when has an advertiser boycotted a show without being > pushed > > on by an outside agitator like PTC? > > > > http://www.deadline.com/2011/04/hoover-pulls-abc-advertising-in-prote... > > > > Also, they have reporting on behind the scenes jockeying by ABC Daytime > and > > The Disney Channel over the future of the soaps and Soapnet. > > > > http://www.deadline.com/2011/04/carrie-disney-moms-among-rejected-ide... > > Showboating on Hoover's part--their main advertising competitors are > direct-response advertisers, anyway. Besides, the two replacement > shows are potentially much more product placement-friendly than the > soaps--I would imagine ABC would have no trouble finding advertisers, > at least initially. > Even so, it is still an unusual action by them. Usually, they just wait and see if the new show is worth advertising on. Are they banking on there being major backlash from soap fans and hoping to reap goodwill from those soap fans by announcing a boycott right after the announcement? -- Wesley McGee http://www.ambivi.com http://drawing-a-blank.tumblr.com -- TV or Not TV .... The Smartest (TV) People! You received this message because you are subscribed to the Google Groups "TV or Not TV" group. To post to this group, send email to [email protected] To unsubscribe from this group, send email to [email protected] For more options, visit this group at http://groups.google.com/group/tvornottv?hl=en
