On Tue, Jun 7, 2011 at 12:34 PM, Adam Bowie <[email protected]> wrote:
>
> This is precisely what BBC coverage is like in the UK. You get live
> coverage of the event whenever it happens to be. If there's a Brit up for a
> medal it clearly dominates above other sports and you get plenty of further
> chances to see it. Then in the evening during prime time, there's a
> highlights package. Of course the BBC has several channels it can use
> simultaneously. And by next summer, the UK will be fully digital meaning
> that every household will be able to watch a minimum of four Olympic
> "streams" on their TV simultaneously.
>
> Of course next year, in London, there'll be key events live in prime time.
> But for the most part, I expect them to be presented live too, preceded,
> perhaps, by a wrap-up of what's happened during the day.
>
> I find it inconceivable that NBC can continue to broadcast in the way they
> have in the past. Once upon a time it was a bit more difficult to find out
> results ahead of time. But with Twitter/Facebook/social media popping away,
> you can't keep anything secret.
>
> Sure - package everything up neatly for the prime-time show, but show it
> all live earlier in the day.
>

To be fair, NBC has not done a kind of canned, taped "Wild World of Sports"
approach for a while. They run some events live (in the East Coast, of
course) when the time zones permit, and other events are on tape after only
a relatively brief delay, either because they were pretty much simultaneous
with other events, or to allow them to put a bigger event at the end of the
show. They put a lot of events on live during the day on their cable
channels. I don't blame them for not introducing their taped pieces by first
announcing who won. I do blame them for refusing to go live to the West
Coast in the late afternoon. Earlier on, they used to have announcers
calling the action live to a taped feed, and that was horrific (i.e., the
announcers already knew what was going to happen, and pretended that they
did not).

I suspect ESPN would have broadcast most events live as they happened on up
to an including the Ocho, though of course they have never been shy about
replaying live events multiple times, so I am sure we would have seen the
main events over and over in prime time and late night and mid day.

-- 
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