This article:

http://www.thewire.com/entertainment/2014/02/why-you-shouldnt-care-about-fallons-tonight-show-ratings/358234/

Makes all the ratings points we've bandied about today, but raises a point 
that's new to me.

Quoting Mark Harris (or at least his Tweets), the article noted that 'some' 
critics saw Jimmy introducing himself last night as, well, old news.  (FWIW, 
this is the first I'd heard of it.)  The conventional wisdom on these 
transitions (though the sample size be tiny) is that there are some adjustments 
to make moving from 12:30/5/7 to one hour earlier.  Part of the reasoning is 
that many of those watching the earlier program aren't watching the later 
program and therefore, aren't the same audience.

So I don't find it odd that Jimmy opted to tell the audience something about 
himself.  After all, while he was on the Weekend Update desk for a while, that 
ended back in 2004, and Jimmy was off of television on the regular until 2009.

But I have to ask whether or not being on the late shift really relegates you 
to that much more obscurity to the folks tuning in at 11:30.  Pre-time-shifting 
I thought it could.  But I'm not as certain of that now as I was even three 
hours ago.

Rambling over,
David

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