On Tue, Feb 18, 2014 at 3:50 PM, David Bruggeman <[email protected]> wrote:
> This article: > > > http://www.thewire.com/entertainment/2014/02/why-you-shouldnt-care-about-fallons-tonight-show-ratings/358234/ > > Makes all the ratings points we've bandied about today, but raises a point > that's new to me. > > Quoting Mark Harris (or at least his Tweets), the article noted that > 'some' critics saw Jimmy introducing himself last night as, well, old > news. (FWIW, this is the first I'd heard of it.) The conventional wisdom > on these transitions (though the sample size be tiny) is that there are > some adjustments to make moving from 12:30/5/7 to one hour earlier. Part > of the reasoning is that many of those watching the earlier program aren't > watching the later program and therefore, aren't the same audience. > > So I don't find it odd that Jimmy opted to tell the audience something > about himself. After all, while he was on the Weekend Update desk for a > while, that ended back in 2004, and Jimmy was off of television on the > regular until 2009. > > But I have to ask whether or not being on the late shift really relegates > you to that much more obscurity to the folks tuning in at 11:30. > Pre-time-shifting I thought it could. But I'm not as certain of that now > as I was even three hours ago. > I think so - I mentioned on another thread I thought it was smart of him to have an actual introduction segment. Most people watching the Tonight Show have heard of him, and probably seen him a few times, but Fallon's success will hinge on how many of a relatively small target group - the maybe one million Americans between 18 and 49 who typically turn in to Tonight, say with him from Leno. It is actually smaller than this - probably a half million or so from 30 to 49, as the other, younger half probably do already know him and have made up their mind about him. Fallon had a rare opportunity to talk directly to a population about 7 times the size of this core group and define himself for them, and encourage them to give him a chance. I take it the main concern is that the older part of this group would feel that Fallon might be too scary or edgy, and they wanted to reassure them that he is more like Leno's kid brother than Dave's hip nephew. -- -- TV or Not TV .... The Smartest (TV) People! You received this message because you are subscribed to the Google Groups "TV or Not TV" group. To post to this group, send email to [email protected] To unsubscribe from this group, send email to [email protected] For more options, visit this group at http://groups.google.com/group/tvornottv?hl=en --- You received this message because you are subscribed to the Google Groups "TVorNotTV" group. To unsubscribe from this group and stop receiving emails from it, send an email to [email protected]. For more options, visit https://groups.google.com/groups/opt_out.
