Funny you should ask. Andy Youniss, Rocket's CEO, was asked the question of the origination of "Rocket" last night at dinner, and the short answer was that at the time 20 years ago, he liked it.
Although it may feel retro to some, I disagree that it carries a negative connotation. One of the leading companies in the commercialization of space today, Space Exploration Technologies, uses the term in its material on http://www.spacex.com. In addition, NASA is a Rocket customer. The reason that "rocketship" has not been used in science fiction in decades is for decades it has been fact, not fiction. Henry Henry P. Unger Hitech Systems, Inc. http://www.hitech.com -----Original Message----- From: [email protected] [mailto:[email protected]] On Behalf Of Jacques G. Sent: Wednesday, October 07, 2009 1:03 PM To: U2 Users List Subject: Re: [U2] U2 is now Rocket U2 I wonder what is the marketing idea behind the name "Rocket" ? To me it invokes late 1950 - 1960's Sputnik/Apollo technology to an epoch when cars designs were made to look like rockets, when there was a hockey player nicknamed "Maurice The Rocket Richard" and people watched "Flash Gordon" on a black and white television. When I hear Rocket I think "retro" like a LP Player, a typewriter, a PDP-1. Wouldn't one want a software product to sound more state of the art ? Sci-fi hasn't used the term "Rocketship" in decades. Jacques _______________________________________________ U2-Users mailing list [email protected] http://listserver.u2ug.org/mailman/listinfo/u2-users _______________________________________________ U2-Users mailing list [email protected] http://listserver.u2ug.org/mailman/listinfo/u2-users
