> > It got noticed in the foss community because it was original. > > It got noticed in a thousand local papers, and in major news outlets > because it was original. The actual impact of the Times ad itself, > was probably quite small, I'd be surprised if the ad itself generated > even a thousand new users. The buzz created in other papers and in > major news outlets was where the true value was. (There is some > marketing rule of thumb that an article is worth 100 equivalently > sized ads. The ad probably generated a 1000 articles - so arguably a > hundred thousand multiplier was in effect.) The firefox ad was maybe > long enough ago that you might get some buzz from other media about > it, but I doubt it will be close to the extent that firefox did. > > I'm not saying don't do the ad. What I am saying is to not expect > even slightly close to equivalent results in terms of value. > > LetterRip
So what you're saying is that if Ubuntu did the same thing noone would care. The news outlets who reported on the Firefox ads would ignore an Ubuntu ad because something similar had happened before? I'm not sure it makes sense really. Sure, it mightn't have quite the same impact, but I think that to suggest that if an ad was created, the community should "not expect even slightly close to equivalent results in terms of value." is rather a negative viewpoint. Cheers Chris -- ubuntu-marketing mailing list [email protected] Modify settings or unsubscribe at: https://lists.ubuntu.com/mailman/listinfo/ubuntu-marketing
