To add my two cents: I think just an advertisement would be on the wrong track. Switching web browers isn't too technical but is your average user really going to partition and install Ubuntu himself too see if it works for him? I think a large install fest-ish thing would be better. This of course needs to be advertised.
Kind of like Apple's macs. If you buy one of their mac's a "mac genius" moves your files and helps you set up your new mac. http://www.apple.com/getamac/movetomac/ My idea: you go in then you can talk with an expert about if [Ubuntu] GNU/Linux would work for you e.g would your hardware be compatible, what good replacements are there for your programs. Then if you decide GNU/Linux is for you the expert helps you move your files and setup your system. Providing broadband might be a good idea (To download Java, Flash, Codecs etc.) The file moving and configuration doesn't have to be free. To advertise it we should mention Ubuntu's unique features, not the fact that its better in certain aspects (which would require arguments and evidence) but the fact that it's unique in certain aspects: In my experience whole disk encryption costs an arm and a leg. Free whole disk encryption would be very attractive to your average traveling business man. Free and light on the system eyecandy is another great thing. (Vista eats RAM like pacman and with Apple you pay a fortune for the brand.) Security (Need I say more ;-)) DRM. (Need I say more ;-)) These features are not unique to Ubuntu but they are unique to GNU/Linux. Comments? Martin -- ubuntu-marketing mailing list [email protected] Modify settings or unsubscribe at: https://lists.ubuntu.com/mailman/listinfo/ubuntu-marketing
