On 10/25/07, alan c <[EMAIL PROTECTED]> wrote: > Tom M wrote: > >> It got noticed in the foss community because it was original. > > > > It got noticed in a thousand local papers, and in major news > > outlets because it was original. The actual impact of the Times ad > > itself, was probably quite small, I'd be surprised if the ad itself > > generated even a thousand new users. >
Probably yes, but you can never underestimate the brand value, reach and recall with an ad like that. For a lay person (read, non-technical PC user) the ad should be simple, eyecatching and make them curious to know more about an alternative (to Windows) OS. > What does it take to create a new user, and how long is that process? Good question. >From experience, I do know that most times technically adept FLOSS folks forget that technology is supposed to make life simple and not complicate it. > To close a deal from cold includes a few processes. Initially > awareness with a developing interest and motivation. The later stages > for adopting linux involve anxiety and fear about Windows data loss, > and some change. Most PC users have their OS pre-installed. The idea > of not only changing from windows but also installing is daunting even > for most regular computer club members. Very true, Telling people around us to try an alternative OS like Ubuntu is an uphill task as in India piracy is rampant and few will care about the philosophical aspect of freedom (as far as they are concerned pirated s/w is free ... duh!). Many care about is their data (loss/retention), whether it will work/play as the current OS does. If they have to take the trouble to change formats, they simply dont bother.... why? their friends/family dont use it so they dont want to take all that trouble for nothing. > Mainstream advertising influences a whole climate of opinion. > Currently we are pushing at an open door I would like to push harder. > +1 > Maybe since people now have realised that a community advert of that > type heralded such a good product, then readers will now be much more > likely to consider a more radical message. Not just to use a different > browser with Windows, but to try a complete alternative to Windows! > The advert may not gain much more comment but the message certainly will. Yup, the visual medium is a powerful one, its definitely not going away anytime soon :) -- Wishes, Vid http://wiki.ubuntu-women.org/VidAyer || To lead people, walk behind them ~LaoTzu || -- ubuntu-marketing mailing list [email protected] Modify settings or unsubscribe at: https://lists.ubuntu.com/mailman/listinfo/ubuntu-marketing
