At 11:49 PM 6/24/1998 -0500, Peter J. Schoenster so eloquently stated:
>I would bet that FP can be a great tool in the hands of one who has mastered
>it. But what has he mastered? Why not master the website? Master that and
>then choose your tool. Don't master the tool and miss the trade.
>
Spoken like a true techie ;-}.
What is the trade? My forte (and trade) is marketing -- not
technical issues. I look at "words that sell" not the best
program to present those words. In our office we use many
different tools, including HTML Editor which is probably as low a
level as one can go (except for Notepad). We (not me) also have
database applications.
Do I know the limitations of FP or other tools? Sure. Do I
care? Sometimes. But then again, for my "trade" my "tools" are
the printed word, not the technical programs required to get the
words to the Net.
If you need to get a message across, I can help. If I need to
combine animated gifs, you, or Jack or Suz or Susan or Lee or
Brent or Gerry or Matt, or... can help (forgive me if I forgot
anybody). Could you learn marketing? Sure. Could I learn how
to combine gifs? Absolutely. But together we have a great team,
and we become a great resource. That's my take on FP -- a great
resource to be used strategically, and not for everything.
George
_______________________________________________________
George Matyjewicz, C.M.O. mailto:[EMAIL PROTECTED]
GAP Enterprises, Ltd. http://www.gapent.com/
Moderator of E-Tailer's Digest http://www.gapent.com/etailer/
Your Resource for Retail on the Net
MYWEB - Marketing Your Web
mailto:[EMAIL PROTECTED]?Subject=MYWEB_Info
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