> As I design sites I always have three basic questions running through my 
> mind as I try various effects and techniques, and if I heed them the site 
> usually turns out OK:
> 
> (1) Does this addition have any essential function, or is it just eye-candy?
> 
> (2) Will it work on most browsers, without plug-ins or a specified OS?
> 
> (3) Does it give the user a clear and unambiguous choice as to what he or 
> she can do next?

This is a pretty good list. One question, though:

  When is eye candy justified?

Ever?

Kieran

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