Tamra wrote:
> BTW, I'm working on a new site for a HW company at the moment. The initial
> creative meeting was...interesting. They want something "just like Cisco,
> but different". Also, "businesslike, but fun, using cute icons but not
> cartoony" and "simple, but sophisticated". I never heard the word "but" so
> often in my life! Sheesh -- when did people start describing
> themselves/their clients only in terms of "buts"?
Um, when they have no idea what they realy want? Be prepared to do a good
amount of "brainstorming" and accomodating on that project.
I have vague memories of
> a time when folks actually knew how to describe themselves without
> resorting solely to comparisons. The people at this company are fun, but
> they really need to sit down and figure out who *they* are -- otherwise
> their whole company philosophy will boil down to "but not quite" and
> they'll fail in the market place. Oh, well, they didn't hire me as their
> company mission statement writer, just as the web designer, so I
> guess I'll
> stop whining. <wink>
Chances are that you will end up guiding their mission as you develop their
ideas into something solid for their web site. Be prepared!
Jack
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