An excellent way to find out how other people are describing graphic design
openings is by subscribing to Craig's List: http://www.listfoundation.org .
You may want to advertise there too, being sure to stipulate that the job
would require living in your area, since the list mostly goes to San
Francisco Bay Area people.
You could describe the job as Print & Web Graphic Designer. Overall, I
think you're asking for an awful wide variety of skills and such a broad
knowledge base that you're not, in truth, describing an "entry level" job.
Entry level implies straight out of college, first job, dirt cheap salary.
And it also implies that you're not willing to pay much. Frankly, if I were
looking for a job and I read your ad's job requirements, I would think to
myself, "harrumph, this company wants all the Web skills that I spent the
last four years learning, but they don't want to pay for it." I probably
wouldn't bother to answer the ad.
I have no idea what you mean by "Do limited web page design (as opposed to
simple web page composition." You may want to word that differently as it's
confusing.
>3. Be able to compose paper advertisements and brochures using Pagemaker,
>Quark Express, Corel Draw.
If by this, you mean print materials for output to your Epson printer,
that's one thing. But if you are going to have print materials offset
printed, that's another thing entirely. If you're offset printing, I would
be very wary of using an "entry level" graphic designer. Screw ups on
printing jobs are colossally expensive, and the only way to prevent the
screwups is to have enough on the job experience to know exactly what
you're doing. Personally, I would never hire anyone to handle printing
with less than 3 to 5 years experience. Back when I had my ad agency in
Charlotte NC in the 80s, that meant a $25,000 to $35,000 salary, depending
on design skill and years of experience. I have no idea what it would
compare to now, though my general sense is that graphic design salaries
have not gone up much over the past decade.
You may find designers with both print and Web experience to be in short
supply. I would advise completely dropping the Linux or Unix thing, which I
imagine you intend for server administration. That's not a normal graphic
design skill. It's important to keep in mind that *normally*
techie-oriented types who will groove towards Linux are an entirely
different sort of people from designer, creative types. If you're looking
at college grads, the Linux head will have majored in computer sciences
while the designers will have majored in graphic design or visual
communications. They are two very disparate fields.
Also, be aware that you'll be able to divide your graphic designers roughly
into two categories: those people who have studied graphic design in
college and those who are self-taught graphic designers. The latter
category has mushroomed since the widespread use of personal computers for
desktop publishing. There are a handful of *extremely* talented graphic
designers out there without college degrees in graphic design (WC's Brent
Eades and Jack Killpatrick come to mind) but they are the exception rather
than the norm. You may or may not wish to include a 2 to 4 year college
degree in graphic design or visual communication as one of your job
requirements. It depends on how important quality design work is to you and
how much you want to pay. You should require a portfolio and presentation
of some URLs that the applicants have designed.
Suz
Eric wrote:
>We need to hire someone who can...
>
>1. Do web page composition to a standard template using Microsoft Front
>Page. Nothing fancy is needed ...
>2. Do limited web page design (as opposed to simple web page composition)
>3. Be able to compose paper advertisements and brochures using Pagemaker,
>Quark Express, Corel Draw.
>4. Have a good enough understanding of the Internet and the Web so that
>he/she can do things like monitor our clients' positions in the search
>engines
>5. Plusses would include having a decent user-level knowledge of UNIX,
>specifically Linux.
>
>6. Big, huge plusses would be some knowledge of auctions and
>auctioneering,
>
>As you can see, this is fairly entry-level in a lot of areas, and not a
>rocket-science level position in any of them.
>
>a. What do you call this position? "Graphic designer" ... not really ...
>"Web page designer" ... well, it goes beyond that ...
Suzanne Stephens, Dave Stephens Design; Ashland, Oregon
541-552-1190, 541-552-1192 http://www.KickassDesign.com/
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